{"id":1,"date":"2018-10-10T10:56:05","date_gmt":"2018-10-10T08:56:05","guid":{"rendered":"https:\/\/rocketing.hu\/?p=1"},"modified":"2022-08-18T15:05:43","modified_gmt":"2022-08-18T13:05:43","slug":"miert-fontos-a-marketing","status":"publish","type":"post","link":"https:\/\/rocketing.hu\/miert-fontos-a-marketing\/","title":{"rendered":"Mi\u00e9rt fontos a marketing?"},"content":{"rendered":"\n<p>C\u00e9gtulajdonosk\u00e9nt vagy\u00a0vezet\u0151k\u00e9nt sz\u00e1mtalanszor hallott\u00e1l m\u00e1r a marketingr\u0151l, de nem \u00e9rted, hogy mi ez a nagy felhajt\u00e1s k\u00f6r\u00fcl\u00f6tte? Engedd meg, hogy elmagyar\u00e1zzuk mi\u00e9rt is fontos a marketing c\u00e9ged sz\u00e1m\u00e1ra.<br><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Eddigi p\u00e1lyafut\u00e1sunk alatt rengetegszer tapasztaltuk m\u00e1r, hogy a c\u00e9gek jelent\u0151s neh\u00e9zs\u00e9gekkel k\u00fczdenek, amikor marketingre ker\u00fcl a sor. A KKV-knak \u00e9s startup c\u00e9geknek kifejezetten nagy falat a v\u00e1llalatuk rekl\u00e1moz\u00e1sa, hiszen nem l\u00e1tnak \u00e1t a k\u00fcl\u00f6nb\u00f6z\u0151 hirdet\u00e9si lehet\u0151s\u00e9gek dzsungel\u00e9n. S\u0151t, kezd\u0151 vagy kis c\u00e9g l\u00e9v\u00e9n m\u00e9g az alapvet\u0151 kezdeti c\u00e9lmeghat\u00e1roz\u00e1si l\u00e9p\u00e9sek is hi\u00e1\u00e1nyoznak, ami miatt a c\u00e9g el\u0151rehalad\u00e1sa meglehet\u0151sen korl\u00e1tozott.<\/p>\n\n\n\n<h2>Mi is az a marketing?<\/h2>\n\n\n\n<p>A marketing egy dinamikusan fejl\u0151d\u0151 \u00e1gazat, mely a kor el\u0151rehaladt\u00e1val \u00fajabb \u00e9s \u00fajabb online \u00e9s offline m\u00f3dszereket fejleszt ki k\u00fcl\u00f6nb\u00f6z\u0151 szolg\u00e1ltat\u00e1sok \u00e9s term\u00e9kek rekl\u00e1moz\u00e1s\u00e1ra. M\u00edg az offline marketing eg\u00e9szen \u00e1tl\u00e1that\u00f3 \u00e9s m\u00e1r-m\u00e1r megszokott, az online marketing egy sokkal komplexebb \u00e9s modernebb megold\u00e1s. <\/p>\n\n\n\n<p>M\u00e1ra annyi form\u00e1ja \u00e9s \u00e1gazata alakult ki, hogy az a laikusok sz\u00e1m\u00e1ra szinte k\u00f6vethetetlen. Nem is besz\u00e9lve arr\u00f3l, hogy a k\u00fcl\u00f6nb\u00f6z\u0151 megold\u00e1sok milyen hamar megv\u00e1ltozhatnak. B\u00e1r ez egy\u00e1ltal\u00e1n nem probl\u00e9ma a szakemberek sz\u00e1m\u00e1ra, hiszen ez adja a szakma sz\u00e9ps\u00e9g\u00e9t. <\/p>\n\n\n\n<p>Folyamatosan meg\u00faj\u00edtja \u00f6nmag\u00e1t, sohasem unalmas \u00e9s nem \u00f6li meg a kreativit\u00e1st, \u00e9pp ellenkez\u0151leg!<\/p>\n\n\n\n<h3>Mikor van sz\u00fcks\u00e9g marketingre?<\/h3>\n\n\n\n<p>Fordulj marketingeshez akkor, amikor szeretn\u00e9l:<\/p>\n\n\n\n<ul><li>C\u00e9lpiac meghat\u00e1roz\u00e1st<\/li><li>\u00daj term\u00e9k bevezet\u00e9st<\/li><li>Akci\u00f3kat hirdetni k\u00fcl\u00f6nb\u00f6z\u0151 platformokon<\/li><li>C\u00e9lk\u00f6z\u00f6ns\u00e9get aktiv\u00e1lni<\/li><li>Weboldal n\u00e9zetts\u00e9get n\u00f6velni<\/li><li>T\u00f6bb elad\u00e1st<\/li><li>Cikkeket, kreat\u00edv sz\u00f6veget k\u00e9sz\u00edteni<\/li><li>\u00daj potenci\u00e1lis vev\u0151ket el\u00e9rni<\/li><li>Lemorzsol\u00f3d\u00e1st cs\u00f6kkenteni<\/li><li>El\u0151fizet\u0151 sz\u00e1mot n\u00f6velni<\/li><li>Online arculatot kialak\u00edtani<\/li><li>M\u00e1rkaismerts\u00e9get n\u00f6velni<\/li><li>H\u0171s\u00e9gesebb, visszat\u00e9r\u0151 v\u00e1s\u00e1rl\u00f3kat<\/li><\/ul>\n\n\n\n<p>A lista sz\u00e1mtalan elemmel b\u0151v\u00fclhetne, hiszen a megfelel\u0151en finomhangolt <a href=\"https:\/\/rocketing.hu\/marketing-eszkozok-amikkel-kemkedhetsz-konkurenciaid-utan\/\">marketing eszk\u00f6z\u00f6k<\/a> sohasem v\u00e1lhatnak egy c\u00e9g h\u00e1tr\u00e1ny\u00e1ra.<\/p>\n\n\n\n<p>Ha rossz <a href=\"https:\/\/rocketing.hu\/mi-az-a-marketing-strategia\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strat\u00e9gi\u00e1val<\/a> rendelkezik egy v\u00e1llalat, rossz embereket c\u00e9loz, fals \u00fczenetekkel \u00e9s nem a megfelel\u0151 id\u0151ben &#8211; hisz az id\u0151z\u00edt\u00e9snek is hatalmas szerepe van &#8211; csak p\u00e9nzt \u00e9s energi\u00e1t veszteget el.<\/p>\n\n\n\n<p>Sokan fenntart\u00e1sokkal kezelik a szakm\u00e1t, mert csak a feleslegesen el\u00e9getett p\u00e9nzt \u00e9s a nem megt\u00e9r\u00fcl\u0151 belefektetett id\u0151t l\u00e1tj\u00e1k benne a sok negat\u00edv tapasztalat \u00e9s t\u00f6rt\u00e9net miatt. Az igaz, hogy igenis kell bizonyos \u00f6sszeget inveszt\u00e1lni a term\u00e9kek \u00e9s a c\u00e9g rekl\u00e1moz\u00e1s\u00e1ba, hogy min\u00e9l t\u00f6bb potenci\u00e1lis vev\u0151t el\u00e9rhessenek. Ami nem mindegy az az, hogy <a href=\"https:\/\/rocketing.hu\/a-legfontosabb-marketing-statisztikak-amiket-kovetned-kell\/\">a befektet\u00e9s megt\u00e9r\u00fcl\u00e9se (ROI)<\/a> 30%, 300% vagy 1000%. Ez az, ami egy j\u00f3 marketingesen \u00e9s egy kiv\u00e1l\u00f3 strat\u00e9gi\u00e1n m\u00falik.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"855\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2018\/10\/strat\u00e9gia.jpg\" alt=\"mi a marketing\" class=\"wp-image-559\" srcset=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2018\/10\/strat\u00e9gia.jpg 1000w, https:\/\/rocketing.hu\/wp-content\/uploads\/2018\/10\/strat\u00e9gia-300x257.jpg 300w, https:\/\/rocketing.hu\/wp-content\/uploads\/2018\/10\/strat\u00e9gia-768x657.jpg 768w, https:\/\/rocketing.hu\/wp-content\/uploads\/2018\/10\/strat\u00e9gia-720x616.jpg 720w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2>Milyen el\u0151nyei vannak a marketingnek?<\/h2>\n\n\n\n<p>A marketing sz\u00e1mos probl\u00e9m\u00e1ra ny\u00fajt megold\u00e1st. <\/p>\n\n\n\n<p>Seg\u00edti az eg\u00e9sz v\u00e1llalatot, hogy \u00e9rt\u00e9kes, visszat\u00e9r\u0151 vev\u0151kkel gazdagodjon. Emellett seg\u00edt a c\u00e9lk\u00f6z\u00f6ns\u00e9g eduk\u00e1l\u00e1s\u00e1ban, hogy tudatos fogyaszt\u00f3kk\u00e1 v\u00e1lhassanak, akik igenis az\u00e9rt haszn\u00e1lj\u00e1k a term\u00e9ket vagy szolg\u00e1ltat\u00e1st mert az megold\u00e1st ny\u00fajt a probl\u00e9m\u00e1jukra \u00e9s \u00e9rzelmi kiel\u00e9g\u00fcl\u00e9st ad a sz\u00e1mukra. Hiszen ez az eg\u00e9sznek az alapja: megtal\u00e1lni online azokat az embereket, akiknek pont arra van sz\u00fcks\u00e9ge, amit a c\u00e9g k\u00edn\u00e1l.<\/p>\n\n\n\n<h2>Leggyakoribb marketing eszk\u00f6z\u00f6k<\/h2>\n\n\n\n<p>A marketing specialist\u00e1k sz\u00e1mos megold\u00e1ssal \u00e1llhatnak el\u0151 egy bizonyos probl\u00e9ma megold\u00e1s\u00e1ra. Az eszk\u00f6z\u00f6k t\u00e1rh\u00e1za valamelyest limit\u00e1lt, de azok a testre szab\u00e1s\u00e1val t\u00f6bb tucat lehet\u0151s\u00e9ggel gazdagodhatunk.<\/p>\n\n\n\n<p>A k\u00fcl\u00f6nb\u00f6z\u0151 digit\u00e1lis marketing megold\u00e1sok a k\u00f6vetkez\u0151ek:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/rocketing.hu\/marketing-strategia-keszites\/\">Marketing strat\u00e9gia<\/a><\/li><li><a href=\"https:\/\/rocketing.hu\/ppc-hirdetes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online hirdet\u00e9sek<\/a><\/li><li><a href=\"https:\/\/rocketing.hu\/e-mail-marketing-edm\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-mail marketing<\/a><\/li><li><a href=\"https:\/\/rocketing.hu\/angol-magyar-kreativ-szovegiras\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tartalommarketing, sz\u00f6veg\u00edr\u00e1s<\/a><\/li><li><a href=\"https:\/\/rocketing.hu\/kozossegi-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">K\u00f6z\u00f6ss\u00e9gi m\u00e9dia marketing<\/a><\/li><li><a href=\"https:\/\/rocketing.hu\/seo-optimalizalas\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a><\/li><li><a href=\"https:\/\/rocketing.hu\/wordpress-weboldal-keszites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weboldalfejleszt\u00e9s<\/a><\/li><li><a href=\"https:\/\/rocketing.hu\/arculattervezes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Arculattervez\u00e9s<\/a><\/li><li><a href=\"https:\/\/rocketing.hu\/3d-virtualis-tura\/\">3D virtu\u00e1lis t\u00fara<\/a><\/li><li><a href=\"https:\/\/rocketing.hu\/ceges-video-es-termekfoto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fot\u00f3 \u00e9s vide\u00f3 k\u00e9sz\u00edt\u00e9s<\/a><\/li><\/ul>\n\n\n\n<p>Mindent egybev\u00e9ve, a digit\u00e1lis vagy online marketing csod\u00e1kat tehet a v\u00e1llalatoddal.<\/p>\n\n\n\n<p>Olyan szinteket \u00e9rhetsz el vele, amelyekr\u0151l el\u0151tte csak \u00e1br\u00e1ndozt\u00e1l.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e9gtulajdonosk\u00e9nt vagy\u00a0vezet\u0151k\u00e9nt sz\u00e1mtalanszor hallott\u00e1l m\u00e1r a marketingr\u0151l, de nem \u00e9rted, hogy mi ez a nagy felhajt\u00e1s k\u00f6r\u00fcl\u00f6tte? Engedd meg, hogy elmagyar\u00e1zzuk mi\u00e9rt is fontos a marketing c\u00e9ged sz\u00e1m\u00e1ra.<\/p>\n","protected":false},"author":2,"featured_media":3798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mi\u00e9rt fontos a marketing? - Rocketing Online Marketing<\/title>\n<meta name=\"description\" content=\"Tudd meg, hogy pontosan mi a marketing, mire j\u00f3 \u00e9s milyen eszk\u00f6z\u00f6k alkalmazhat\u00f3k annak \u00e9rdek\u00e9ben, hogy v\u00e1llalatod sz\u00e1rnyra kapjon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketing.hu\/miert-fontos-a-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi\u00e9rt fontos a marketing? - Rocketing Online Marketing\" \/>\n<meta property=\"og:description\" content=\"Tudd meg, hogy pontosan mi a marketing, mire j\u00f3 \u00e9s milyen eszk\u00f6z\u00f6k alkalmazhat\u00f3k annak \u00e9rdek\u00e9ben, hogy v\u00e1llalatod sz\u00e1rnyra kapjon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rocketing.hu\/miert-fontos-a-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocketing Online Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-10T08:56:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T13:05:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2018\/10\/online-marketing-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Szab\u00f3 Niki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Szab\u00f3 Niki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketing.hu\/miert-fontos-a-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketing.hu\/miert-fontos-a-marketing\/\"},\"author\":{\"name\":\"Szab\u00f3 Niki\",\"@id\":\"https:\/\/rocketing.hu\/#\/schema\/person\/bad0cd3afe77391729d3f0470251a7bb\"},\"headline\":\"Mi\u00e9rt fontos a marketing?\",\"datePublished\":\"2018-10-10T08:56:05+00:00\",\"dateModified\":\"2022-08-18T13:05:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rocketing.hu\/miert-fontos-a-marketing\/\"},\"wordCount\":786,\"publisher\":{\"@id\":\"https:\/\/rocketing.hu\/#organization\"},\"articleSection\":[\"Marketing trendek\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rocketing.hu\/miert-fontos-a-marketing\/\",\"url\":\"https:\/\/rocketing.hu\/miert-fontos-a-marketing\/\",\"name\":\"Mi\u00e9rt fontos a marketing? 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