{"id":1108,"date":"2018-11-09T22:58:53","date_gmt":"2018-11-09T20:58:53","guid":{"rendered":"https:\/\/rocketing.hu\/?p=1108"},"modified":"2022-02-15T11:34:46","modified_gmt":"2022-02-15T09:34:46","slug":"mi-az-a-remarketing-es-miert-jo-neked","status":"publish","type":"post","link":"https:\/\/rocketing.hu\/mi-az-a-remarketing-es-miert-jo-neked\/","title":{"rendered":"Mi az a remarketing \u00e9s mi\u00e9rt j\u00f3 neked?"},"content":{"rendered":"

A remarketing,  vagy retargeting, azoknak az \u00e9rdekl\u0151d\u0151knek az ut\u00e1nk\u00f6vet\u00e9se vagy \u00fajra c\u00e9lz\u00e1sa, akik m\u00e1r egyszer megl\u00e1togatt\u00e1k a honlapodat. Ez az elem elengedhetetlen r\u00e9sze a marketing strat\u00e9gi\u00e1nak, ez\u00e9rt n\u00e9zz\u00fck is meg, hogy hogyan tud hozz\u00e1j\u00e1rulni a c\u00e9ljaid el\u00e9r\u00e9s\u00e9hez.
\n<\/p>\n

Manaps\u00e1g az emberek annyi k\u00fcl\u00f6nf\u00e9le impulzussal tal\u00e1lkoznak \u00e9s olyan nagy a legt\u00f6bb piac eset\u00e9n a verseng\u00e9s, hogy m\u00e1ra teljesen norm\u00e1liss\u00e1 v\u00e1lt az, hogy egy egyszeri weboldal l\u00e1togat\u00e1sb\u00f3l nem lesz r\u00f6gt\u00f6n v\u00e1s\u00e1rl\u00f3d. Az \u00e9rdekl\u0151d\u0151ket t\u00f6bbsz\u00f6r is eml\u00e9keztetned kell a l\u00e9tez\u00e9sedr\u0151l, a m\u00e1rkanevedr\u0151l \u00e9s a term\u00e9kedr\u0151l, az\u00e9rt hogy beleiv\u00f3djon a v\u00e1llalatod neve az eml\u00e9kezet\u00fckbe. \u00cdgy mindig tudni fogj\u00e1k, hogyha valamilyen term\u00e9kre vagy szolg\u00e1ltat\u00e1sra sz\u00fcks\u00e9g\u00fck van, akkor kihez forduljanak.<\/p>\n

\"\"<\/p>\n

Mi az a remarketing?<\/h2>\n

A remarketing az alapkoncepci\u00f3j\u00e1ban is elt\u00e9r a legt\u00f6bb online hirdet\u00e9st\u0151l, hiszen az online marketing l\u00e9nyege az, hogy abban a pillanatban k\u00edn\u00e1lod a szolg\u00e1ltat\u00e1st a keres\u0151 f\u00e9lnek, amikor \u00e9ppen sz\u00fcks\u00e9ge van r\u00e1. Ezzel ellent\u00e9tben, a remarketing hirdet\u00e9s ink\u00e1bb fut az \u00e9rdekl\u0151d\u0151d ut\u00e1n, m\u00e9g akkor is ha a jelen pillanatban nincsen r\u00e1d sz\u00fcks\u00e9ge.<\/p>\n

A weboldaladra vezet\u0151 k\u00fcl\u00f6n m\u00e1rka\u00e9p\u00edt\u00e9si hirdet\u00e9sek nem elegek ahhoz hogy v\u00e9gtelen v\u00e1s\u00e1rl\u00e1sod legyen, hiszen ha valaki elkattint az oldaladr\u00f3l, m\u00e1r el is vesztetted. A remarketing viszont itt j\u00f6n a k\u00e9pbe, mert ez a hirdet\u00e9st\u00edpus azokat az embereket c\u00e9lozza, akik m\u00e1r egyszer \u00e9rdekl\u0151d\u00e9st mutattak a szolg\u00e1ltat\u00e1sod\/term\u00e9ked ir\u00e1nt, viszont nem vittek v\u00e9ghez olyan cselekv\u00e9st, ami a sz\u00e1modra \u00e9rt\u00e9kes lett volna. Ilyen lehet p\u00e9ld\u00e1ul egy v\u00e1s\u00e1rl\u00e1s, h\u00edrlev\u00e9l feliratkoz\u00e1s, regisztr\u00e1ci\u00f3 vagy egy id\u0151pontfoglal\u00e1s.<\/p>\n

A remarketing kamp\u00e1ny seg\u00edts\u00e9g\u00e9vel ezeket a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3kat tudod el\u00e9rni, \u00edgy nem feledkeznek meg r\u00f3lad. Fontos az, hogy figyelmesen legyen be\u00e1ll\u00edtva a tags\u00e1gi id\u0151tartam. Ez az az id\u0151intervallum, ami meghat\u00e1rozza, hogy egy \u00e9rdekl\u0151d\u0151t meddig \u00fcld\u00f6znek a hirdet\u00e9sid. Mert ha t\u00fal kev\u00e9s id\u0151re van be\u00e1ll\u00edtva, akkor kevesebb embert \u00e9rsz el mint amennyit ide\u00e1lisan lehetne, viszont ha t\u00fal sokra, akkor pedig m\u00e9g mindig olyanoknak is fogod k\u00fcldeni az \u00fczeneteidet, akik m\u00e1r r\u00e9g nem \u00e9rdekl\u0151dnek fel\u0151led.<\/p>\n

\"laptop-remarketing\"<\/p>\n

De m\u00e9gis honnan tudhatom, hogy kiket kell remarketingelnem?<\/h2>\n

Egy k\u00f3dot kell a webfejleszt\u0151dnek, vagy a marketingesednek<\/a> elhelyeznie a weboldalad k\u00f3dj\u00e1ban, ami k\u00e9pes k\u00f6vetni a l\u00e1togat\u00f3k tev\u00e9kenys\u00e9g\u00e9t. Ez a k\u00f3d, \u00e9s a m\u00f6g\u00f6tte \u00e1ll\u00f3 rendszer, lehet Facebook, Google Ads vagy valamilyen m\u00e1s remarketing applik\u00e1ci\u00f3, minden interakci\u00f3t figyelemmel k\u00eds\u00e9r. Ennek a k\u00f3dnak k\u00f6sz\u00f6nhet\u0151en, a hirdet\u00e9seid pontosan tudni fogj\u00e1k, hogy kik azok, akik a be\u00e1ll\u00edtott tev\u00e9kenys\u00e9g megt\u00e9tele n\u00e9lk\u00fcl hagyt\u00e1k el az oldaladat.<\/p>\n

Mik a felt\u00e9telei?<\/h2>\n

Itt m\u00e9g nincs v\u00e9ge a t\u00f6rt\u00e9netnek. A remarketingnek vannak felt\u00e9telei is, a rendes tags\u00e1gi be\u00e1ll\u00edt\u00e1sokon \u00e9s a figyelemfelkelt\u0151 hirdet\u00e9sen k\u00edv\u00fcl. Ha a weboldalad vagy webshopod kev\u00e9s megtekint\u00e9ssel rendelkezik, nem fog elindulni az ut\u00e1nk\u00f6vet\u00e9s. A nagyk\u00f6nyv szerint legal\u00e1bb 100 megtekint\u00e9ssel kell rendelkezned display hirdet\u00e9s eset\u00e9n vagy 1000-el keres\u00e9si hirdet\u00e9sek eset\u00e9n az adott h\u00f3napban. De ne agg\u00f3dj, ezt egy j\u00f3 marketinges k\u00edv\u00fclr\u0151l tudja, ez\u00e9rt neked csak az \u0151 tan\u00e1csaira kell majd hallgatnod, amikor kialak\u00edtj\u00e1tok a strat\u00e9gi\u00e1t.<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A remarketing,  vagy retargeting, azoknak az \u00e9rdekl\u0151d\u0151knek az ut\u00e1nk\u00f6vet\u00e9se vagy \u00fajra c\u00e9lz\u00e1sa, akik m\u00e1r egyszer megl\u00e1togatt\u00e1k a honlapodat. Ez az elem elengedhetetlen r\u00e9sze a marketing strat\u00e9gi\u00e1nak, ez\u00e9rt n\u00e9zz\u00fck is meg, hogy hogyan tud hozz\u00e1j\u00e1rulni a c\u00e9ljaid el\u00e9r\u00e9s\u00e9hez.<\/p>\n","protected":false},"author":2,"featured_media":1242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,11],"tags":[],"yoast_head":"\nMi az a remarketing \u00e9s mi\u00e9rt j\u00f3 neked? - Rocketing Online Marketing<\/title>\n<meta name=\"description\" content=\"Tudd meg, hogy mit jelent a remarketing \u00e9s mi\u00e9rt aj\u00e1nlott Neked is ezt a hirdet\u00e9s t\u00edpust v\u00e1lasztanod web\u00e1ruh\u00e1zadn\u00e1l vagy szolg\u00e1ltat\u00e1sodn\u00e1l!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketing.hu\/mi-az-a-remarketing-es-miert-jo-neked\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi az a remarketing \u00e9s mi\u00e9rt j\u00f3 neked? 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