{"id":1308,"date":"2019-01-02T14:14:54","date_gmt":"2019-01-02T12:14:54","guid":{"rendered":"https:\/\/rocketing.hu\/?p=1308"},"modified":"2021-12-06T12:34:05","modified_gmt":"2021-12-06T10:34:05","slug":"ezert-fektess-videotartalomba-2019-ben","status":"publish","type":"post","link":"https:\/\/rocketing.hu\/ezert-fektess-videotartalomba-2019-ben\/","title":{"rendered":"Ez\u00e9rt fektess vide\u00f3tartalomba 2019-ben"},"content":{"rendered":"<p>2019 a vide\u00f3k \u00e9ve lesz. Ha m\u00e1r eddig is gondolkodt\u00e1l c\u00e9ges vide\u00f3k k\u00e9sz\u00edt\u00e9sen, hogy felturb\u00f3zd az el\u00e9r\u00e9sed \u00e9s a k\u00f6vet\u0151b\u00e1zisod, akkor itt az ideje a terveidet meg is val\u00f3s\u00edtani. Ha nagyot akarsz n\u0151ni az \u00faj \u00e9vben, akkor mindenk\u00e9pp olvasd el ezt a cikk\u00fcnket, amiben le\u00edrjuk, hogy mi\u00e9rt \u00e9ri meg energi\u00e1t \u00e9s p\u00e9nzt fektetni vide\u00f3marketingbe id\u00e9n.<br \/>\n<!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1309 size-large\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/01\/elephants-hand-lady-88476-1024x667.jpg\" alt=\"Ez\u00e9rt fektess vide\u00f3tartalomba 2019-ben\" width=\"1024\" height=\"667\"><\/p>\n<p>Azt m\u00e1r eddig is hallhattad, hogy a vide\u00f3knak sokkal nagyobb el\u00e9r\u00e9se van a social media platformokon, mint a sima k\u00e9pes vagy linkes bejegyz\u00e9seknek. De mi ennek az oka?<\/p>\n<ul>\n<li>K\u00e9nyelmesebb \u00e9s gyorsabb elind\u00edtani egy vide\u00f3t, mint r\u00e1kattintani egy m\u00e1sik oldalra vezet\u0151 linkre<\/li>\n<li>A vizu\u00e1lis tartalom seg\u00edt a t\u00e9ma meg\u00e9rt\u00e9sben<\/li>\n<li>Az emberek jobban szeretnek hallgatni, mint olvasni<\/li>\n<li>R\u00f6videbb ideig tart, mint elolvasni egy cikket<\/li>\n<li>Hamarabb \u00e9rkezik az AHA-\u00e9rz\u00e9s<\/li>\n<\/ul>\n<p>A mai rohan\u00f3 vil\u00e1gban az emberek sokkal jobban prefer\u00e1lj\u00e1k a r\u00f6vid, t\u00f6m\u00f6r vide\u00f3kat amik gyorsan a t\u00e1rgyra t\u00e9rnek \u00e9s kifejtik azt 1-2 percen bel\u00fcl, mint az \u00edrott tartalmat. Hamarabb jutunk \u00faj inform\u00e1ci\u00f3khoz, ami kiel\u00e9g\u00edti a k\u00edv\u00e1ncsis\u00e1gunkat, \u00e9s el\u00e9g gyors ahhoz, hogy ne vesz\u00edts\u00fck el a t\u00fcrelm\u00fcnket, hiszen nem sz\u00e1nunk t\u00fal sok id\u0151t az \u00faj inf\u00f3k megszerz\u00e9s\u00e9re.<\/p>\n<p>Ezeken a t\u00e9nyeken fel\u00fcl, t\u00f6bb \u00e9rv is a vide\u00f3tartalom mellett sz\u00f3l. Ha visszatekint\u00fcnk a 2018-as \u00e9vre, \u00e9s megn\u00e9z\u00fcnk n\u00e9h\u00e1ny statisztik\u00e1t, akkor k\u00f6nnyen r\u00e1j\u00f6v\u00fcnk, hogy t\u00e9nyleg \u00e9rdemes vide\u00f3k\u00e9sz\u00edt\u00e9ssel \u00e9s vide\u00f3hirdet\u00e9sekkel foglalkoznunk.<\/p>\n<p><strong>A YouTube m\u00e1ra a vil\u00e1g m\u00e1sodik legnagyobb keres\u0151 platformj\u00e1v\u00e1 n\u0151tte ki mag\u00e1t, glob\u00e1lisan 1,4 milli\u00e1rd felhaszn\u00e1l\u00f3val.<\/strong>&nbsp;F\u00e9lelmetes mennyis\u00e9g\u0171 vide\u00f3t fogyasztanak el az emberek, amit nem mutat jobban m\u00e1s, mint a t\u00e9ny, hogy <strong>percenk\u00e9nt 400 \u00f3r\u00e1nyi vide\u00f3felt\u00f6lt\u00e9s \u00e9rkezik a fel\u00fcletre.<\/strong><\/p>\n<div class=\"text_exposed_show\">\n<p>Az egyik legh\u00edresebb amerikai YouTuber, MKBHD, vide\u00f3it 1,5 milli\u00e1rd percig n\u00e9zt\u00e9k 2018-ban \u00f6sszesen, ami t\u00f6bb mint 2853 \u00e9vet jelent \u00e1tsz\u00e1m\u00edtva.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1313 size-full\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/01\/\u2022Tudtad-hogy\u2022.png\" alt=\"vide\u00f3tartalom 2019\" width=\"940\" height=\"788\" srcset=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/01\/\u2022Tudtad-hogy\u2022.png 940w, https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/01\/\u2022Tudtad-hogy\u2022-300x251.png 300w, https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/01\/\u2022Tudtad-hogy\u2022-768x644.png 768w, https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/01\/\u2022Tudtad-hogy\u2022-720x604.png 720w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p>Az eredeti vide\u00f3t, amiben a YouTuber err\u0151l a statisztik\u00e1r\u00f3l besz\u00e9l, <a href=\"https:\/\/www.youtube.com\/watch?v=zZ8NuPIymlk\" target=\"_blank\" rel=\"noopener\">itt tekintheted meg<\/a>.<\/p>\n<p><strong>S\u0151t mit t\u00f6bb, a<a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\"> Cisco felm\u00e9r\u00e9sei szerint<\/a>, 2020-ra a vide\u00f3megtekint\u00e9sek fogj\u00e1k kitenni a komplett glob\u00e1lis internetforgalom 79%-\u00e1t!<\/strong><\/p>\n<p>Ezeken fel\u00fcl, a vide\u00f3k t\u00f6k\u00e9letes eszk\u00f6z\u00f6k arra, hogy n\u00f6veld a v\u00e1s\u00e1rl\u00f3i b\u00e1zisod az \u00faj \u00e9vben. Mivel sokkal nagyobb el\u00e9r\u00e9s\u00fck van, t\u00f6bb ember fogja l\u00e1tni, \u00edgy t\u00f6bb ember hall majd r\u00f3lad \u00e9s arr\u00f3l, amit k\u00edn\u00e1lsz nekik. Ha tov\u00e1bbi hasznos tippeket akarsz arr\u00f3l olvasni, hogy hogyan turb\u00f3zd fel a social media el\u00e9r\u00e9sedet 2019-ben,<a href=\"https:\/\/rocketing.hu\/tuti-social-media-tippek-2019-re\/\" target=\"_blank\" rel=\"noopener\">&nbsp;olvasd el ezt a cikk\u00fcnket is.<\/a><\/p>\n<p>\u00c9rted m\u00e1r, hogy mi\u00e9rt \u00edrjuk azt, hogy 2019 a vide\u00f3k \u00e9ve lesz? Nem \u00e9rdemes lemaradni a vide\u00f3\u0151r\u00fcletr\u0151l, hiszen azok, akik hamar maguk\u00e9v\u00e1 teszik az \u00fajdons\u00e1gokat, k\u00f6nnyen a konkurencia el\u00e9 ker\u00fclhetnek. B\u00e1r a vide\u00f3hirdet\u00e9sek \u00e9s a vide\u00f3tartalmak k\u00e9sz\u00edt\u00e9se egy\u00e1ltal\u00e1n nem sz\u00e1m\u00edt \u00faj kelet\u0171nek, Magyarorsz\u00e1g m\u00e9g mindig el van maradva audiovizu\u00e1lis tartalmak l\u00e9trehoz\u00e1s\u00e1ban az \u00e9szakibb \u00e9s nyugatibb orsz\u00e1gokt\u00f3l. Ez\u00e9rt egy\u00e1ltal\u00e1n nem vagy elk\u00e9sve, ha csak id\u00e9n fogsz hangs\u00falyt fektetni ezekre.<\/p>\n<p>Persze ez nem azt jelenti, hogy el kell hanyagolnunk a sz\u00f6veg\u00edr\u00e1st, hiszen m\u00e9g mindig vannak \u00e9s lesznek is emberek, akik t\u00f6bbre \u00e9rt\u00e9kelnek egy gondosan meg\u00edrt, gondolat\u00e9breszt\u0151 cikket. Illetve <a href=\"https:\/\/rocketing.hu\/lodd-weboldalad-elore-a-google-ban-seo-keresooptimalizalas-hasznalataval\/\" target=\"_blank\" rel=\"noopener\">ne feledkezz\u00fcnk meg az \u00edrott tartalom fontoss\u00e1g\u00e1r\u00f3l SEO szempontb\u00f3l<\/a> sem. A weboldalak rangsorol\u00e1s\u00e1n\u00e1l az \u00edrott tartalom a kulcsa mindennek.<\/p>\n<p>Eml\u00e9kszel m\u00e9g a h\u00f3napokkal ezel\u0151tti Facebook-r\u00f3l sz\u00f3l\u00f3 nyilatkozatra, amib\u0151l <a href=\"https:\/\/qubit.hu\/2018\/10\/23\/ujsagirok-szazainak-allasaba-kerult-a-facebook-tortenetenek-legnagyobb-hazugsaga\" target=\"_blank\" rel=\"noopener\">kider\u00fclt, hogy a c\u00e9g meghamis\u00edtja a vide\u00f3megtekint\u00e9sek sz\u00e1m\u00e1t, ezzel nagys\u00e1grendileg n\u00f6velve a vide\u00f3tartalom fontoss\u00e1g\u00e1t<\/a>?&nbsp; Mind\u00f6ssze annyi t\u00f6rt\u00e9nt, hogy m\u00e1s algoritmust haszn\u00e1ltak a megtekint\u00e9sek sz\u00e1m\u00edt\u00e1s\u00e1hoz, mint amit a j\u00f3zan \u00e9sz dikt\u00e1lt volna, \u00edgy t\u00f6bbsz\u00f6r\u00f6se volt ez a sz\u00e1m a val\u00f3snak. Ezzel t\u00f6bb sz\u00e1z \u00fajs\u00e1g\u00edr\u00f3nak \u00e9s sz\u00f6veg\u00edr\u00f3nak vettettek v\u00e9get a karrierj\u00e9nek, m\u00e9g ha akaratlanul is. \u00dagyhogy semmik\u00e9pp ne v\u00e1lj meg a tehets\u00e9ges sz\u00f6veg\u00edr\u00f3dt\u00f3l egy m\u00e1sik kreat\u00edv vide\u00f3k\u00e9sz\u00edt\u0151 miatt, hiszen mind a kett\u0151re sz\u00fcks\u00e9ged lesz.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1317 size-large\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/01\/app-apple-hand-34407-1024x683.jpg\" alt=\"Vide\u00f3tartalom\" width=\"1024\" height=\"683\"><\/p>\n<p>Rem\u00e9lem ezek a sz\u00e1mok el\u00e9g meggy\u0151z\u0151er\u0151vel rendelkeztek ahhoz, hogy \u00fagy hat\u00e1rozz, hogy a marketing strat\u00e9gi\u00e1d kem\u00e9ny magj\u00e1v\u00e1 teszed a vide\u00f3tartalmak k\u00e9sz\u00edt\u00e9s\u00e9t. Ezeket felhaszn\u00e1lhatod <a href=\"https:\/\/rocketing.hu\/kozossegi-media-marketing\/\" target=\"_blank\" rel=\"noopener\">organikus el\u00e9r\u00e9s n\u00f6vel\u00e9s\u00e9nek \u00e9rdek\u00e9ben, p\u00e9ld\u00e1ul social media platformokon<\/a> vagy a YouTube-on. Persze, ha fizetett hirdet\u00e9seket szeretn\u00e9l, akkor a 60 mp-n\u00e9l r\u00f6videbb vide\u00f3id is fel tudod haszn\u00e1lni Facebook\/Instagram \u00e9s Google Ads (Adwords) PPC kamp\u00e1nyok elk\u00e9sz\u00edt\u00e9s\u00e9hez.<\/p>\n<p>Ha \u00fagy \u00e9rzed seg\u00edts\u00e9gre van sz\u00fcks\u00e9ged a marketing strat\u00e9gi\u00e1d elk\u00e9sz\u00edt\u00e9s\u00e9ben vagy PPC hirdet\u00e9sek l\u00e9trehoz\u00e1s\u00e1ban \u00e9s kezel\u00e9s\u00e9ben, <a href=\"https:\/\/rocketing.hu\/arak-es-ajanlatkeres\/\" target=\"_blank\" rel=\"noopener\">b\u00e1tran fordulj hozz\u00e1nk.<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>2019 a vide\u00f3k \u00e9ve lesz. Ha m\u00e1r eddig is gondolkodt\u00e1l c\u00e9ges vide\u00f3k k\u00e9sz\u00edt\u00e9sen, hogy felturb\u00f3zd az el\u00e9r\u00e9sed \u00e9s a k\u00f6vet\u0151b\u00e1zisod, akkor itt az ideje a terveidet meg is val\u00f3s\u00edtani. Ha nagyot akarsz n\u0151ni az \u00faj \u00e9vben, akkor mindenk\u00e9pp olvasd el ezt a cikk\u00fcnket, amiben le\u00edrjuk, hogy mi\u00e9rt \u00e9ri meg energi\u00e1t \u00e9s p\u00e9nzt fektetni vide\u00f3marketingbe id\u00e9n.<\/p>\n","protected":false},"author":2,"featured_media":1310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,11,69],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ez\u00e9rt fektess vide\u00f3tartalomba 2019-ben - Rocketing Online Marketing<\/title>\n<meta name=\"description\" content=\"2019 a vide\u00f3k \u00e9ve. 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