{"id":2253,"date":"2020-03-15T12:30:51","date_gmt":"2020-03-15T10:30:51","guid":{"rendered":"https:\/\/rocketing.hu\/?p=2253"},"modified":"2021-12-06T12:29:41","modified_gmt":"2021-12-06T10:29:41","slug":"marketing-a-koronavirus-idejen","status":"publish","type":"post","link":"https:\/\/rocketing.hu\/marketing-a-koronavirus-idejen\/","title":{"rendered":"Marketing a koronav\u00edrus idej\u00e9n"},"content":{"rendered":"\n<p>Cikk\u00fcnk c\u00e9lja az, hogy felh\u00edvjuk a c\u00e9gvezet\u0151k figyelm\u00e9t arra, hogy ez a v\u00e1ratlan eg\u00e9szs\u00e9g\u00fcgyi \u00e9s gazdas\u00e1gi helyzet jelent\u0151s \u00fczleti v\u00e1ltoztat\u00e1sok\u00e9rt ki\u00e1lt. Tagadhatatlan, hogy a koronav\u00edrus minden c\u00e9get \u00e9s minden egy\u00e9nt negat\u00edvan \u00e9rint vil\u00e1gszerte, ez\u00e9rt a vesztes\u00e9gek kord\u00e1ban tart\u00e1s\u00e1hoz el kell t\u00e9rni a megszokott \u00fczleti folyamatokt\u00f3l \u00e9s megold\u00e1sokt\u00f3l. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2>Mi\u00e9rt fontos, hogy a jelenlegi kr\u00edzishelyzetnek megfelel\u0151en alak\u00edtsd marketing strat\u00e9gi\u00e1d?<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/rocketing.hu\/mi-az-a-marketing-strategia\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"marketing strat\u00e9gia (\u00faj f\u00fcl\u00f6n nyitja meg)\">marketing strat\u00e9gia<\/a> minden v\u00e1llalat egyik alappill\u00e9re, ami meghat\u00e1rozza, hogy mit, kinek, hogyan, mikor \u00e9s hol \u00e1rulsz. Viszont ha k\u00f6rben\u00e9zel nem csak Magyarorsz\u00e1gon, hanem a k\u00f6rnyez\u0151 orsz\u00e1gokban is, akkor \u00e9szre fogod venni, hogy a koronav\u00edrus jelent\u0151sen \u00e1tform\u00e1lja az egyes ipar\u00e1gakat. <\/p>\n\n\n\n<p>Term\u00e9kek \u00e9s szolg\u00e1ltat\u00e1sok vesztik el piacukat, m\u00edg m\u00e1sok a korl\u00e1toz\u00e1sok ellen\u00e9re n\u00f6veked\u00e9snek indulhatnak, mint p\u00e9ld\u00e1ul a h\u00e1zhoz sz\u00e1ll\u00edt\u00e1s \u00e9s a webshopok. Emiatt Neked is \u00e1t kell gondolnod, hogy hogyan alak\u00edthatod \u00e1t v\u00e1llalkoz\u00e1sodat, hogy a lehet\u0151 legkevesebb vesztes\u00e9g \u00e9rjen, \u00e9s a v\u00e1ls\u00e1gos id\u0151szakban is fenn tudd magad tartani.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/03\/business-idea-diagram-graph-40218-1-1024x683.jpg\" alt=\"Marketing terv Rocketing\" class=\"wp-image-1742\" srcset=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/03\/business-idea-diagram-graph-40218-1-1024x683.jpg 1024w, https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/03\/business-idea-diagram-graph-40218-1-300x200.jpg 300w, https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/03\/business-idea-diagram-graph-40218-1-768x512.jpg 768w, https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/03\/business-idea-diagram-graph-40218-1-720x480.jpg 720w, https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/03\/business-idea-diagram-graph-40218-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A k\u00f6rnyezet\u00fcnkb\u0151l ezeket a j\u00f3 \u00fczleti p\u00e9ld\u00e1kat tudjuk kiemelni, hogy inspir\u00e1ljunk a v\u00e1ltoz\u00e1sra:<\/p>\n\n\n\n<ul><li>Szem\u00e9lyi edz\u0151, kij\u00e1r\u00e1si tilalom idej\u00e9n streameli a csoportos \u00e9s egy\u00e9ni edz\u00e9seket<\/li><li>Elmaradt konferencia vagy expo? Szerverbiztons\u00e1gi c\u00e9g a saj\u00e1t online exp\u00f3j\u00e1t tartja k\u00f6z\u00f6ns\u00e9g\u00e9nek, hogy ne vesszen k\u00e1rba t\u00f6bb h\u00f3napos \u00e9s t\u00f6bb milli\u00f3 forintot \u00e9r\u0151 el\u0151k\u00e9sz\u00fclete<\/li><li>E-commerce startup c\u00e9g, aki nagy mennyis\u00e9gben keres \u00faj koll\u00e9g\u00e1kat, a szem\u00e9lyes interj\u00fakat online tartja meg<\/li><li>Webshop minden v\u00e1s\u00e1rl\u00f3j\u00e1nak aj\u00e1nd\u00e9kba ad egy fert\u0151tlen\u00edt\u0151szert<\/li><li>Csoportos \u00f3r\u00e1kat tart\u00f3 coach \u00e1t\u00e1ll az online coaching-ra.<\/li><\/ul>\n\n\n\n<h2>Hogyan v\u00e1ltoztasd meg marketinged a koronav\u00edrus ideje alatt?<\/h2>\n\n\n\n<h3>1. Kommunik\u00e1lj, kommunik\u00e1lj, kommunik\u00e1lj<\/h3>\n\n\n\n<p>A legfontosabb tan\u00e1cs, amit adhatunk sz\u00e1modra az, hogy<a href=\"https:\/\/rocketing.hu\/kriziskommunikacio-igy-csinald-helyesen\/\" target=\"_blank\" rel=\"noreferrer noopener\"> kommunik\u00e1lj<\/a> \u00fagy, \u00e9s olyan intenzit\u00e1ssal, mint m\u00e9g soha. Ebben az id\u0151szakban az emberek rengeteg id\u0151t fognak a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia oldalakon t\u00f6lteni, ez\u00e9rt ha eddig nem fektett\u00e9l platformjaidra nagy hangs\u00falyt, akkor most mindenk\u00e9ppen tedd meg. <\/p>\n\n\n\n<p>Ezen k\u00edv\u00fcl kezdd el c\u00e9ged brandj\u00e9t er\u0151s\u00edteni storytelling haszn\u00e1lat\u00e1val, ami k\u00f6zelebb hozza a c\u00e9lk\u00f6z\u00f6ns\u00e9gedet v\u00e1llalatodhoz ahelyett, hogy engedn\u00e9 \u0151ket elszigetel\u0151dni.<\/p>\n\n\n\n<p>Mutasd meg a k\u00f6z\u00f6ns\u00e9gednek, hogy&#8230;<\/p>\n\n\n\n<ul><li>nem veszed f\u00e9lv\u00e1llr\u00f3l a probl\u00e9m\u00e1t \u00e9s minden T\u0151led telhet\u0151t megteszel az\u00e9rt, hogy lelass\u00edtsd a v\u00edrus terjed\u00e9s\u00e9t<\/li><li>sz\u00e1modra fontos a munkav\u00e1llal\u00f3id \u00e9s a v\u00e1s\u00e1rl\u00f3id eg\u00e9szs\u00e9ge<\/li><li>eszk\u00f6zeidet, term\u00e9keidet fert\u0151tlen\u00edted<\/li><li>megv\u00e1logatod besz\u00e1ll\u00edt\u00f3idat<\/li><li>home-office-ba k\u00fcldted dolgoz\u00f3idat<\/li><li>hogyan tartj\u00e1tok vide\u00f3chat-en a kapcsolatot, \u00e9s tartj\u00e1tok meg a meetingeket<\/li><li>hogyan seg\u00edted dolgoz\u00f3idat, hogy p\u00e9nz\u00fcgyileg is kib\u00edrj\u00e1k ezt a v\u00e1ls\u00e1gos id\u0151szakot<\/li><li>hogyan alak\u00edtottad \u00e1t szolg\u00e1ltat\u00e1saidat vagy term\u00e9kpalett\u00e1dat, hogy megfeleljen a jelenlegi t\u00e1rsadalmi elv\u00e1r\u00e1soknak<\/li><\/ul>\n\n\n\n<h3>2. Offline marketing helyett online marketing<\/h3>\n\n\n\n<p>Mivel v\u00e1rhat\u00f3lag kevesebb ember fog a szabadban tart\u00f3zkodni, \u00e9s mindenki ker\u00fclni fogja az olyan helyeket, ahol t\u00f6megekkel tal\u00e1lkozhat, az offline marketing hat\u00e1sa nagyban cs\u00f6kkenni fog. Ha most gondolkodsz \u00f3ri\u00e1s poszter nyomtat\u00e1s\u00e1n, sz\u00f3r\u00f3lapoz\u00e1son, vagy \u00faj n\u00e9vjegyk\u00e1rtya k\u00e9sz\u00edt\u00e9s\u00e9n, akkor azt javasoljuk, hogy verd is ki a fejedb\u0151l. A k\u00f6vetkez\u0151 h\u00f3napokban ezek a megold\u00e1sok elvesztik a l\u00e9tjogosults\u00e1gukat a koronav\u00edrus miatt. <\/p>\n\n\n\n<p>Ehelyett, ezeknek a megold\u00e1soknak az \u00e1r\u00e1t fektesd ink\u00e1bb online megjelen\u00e9sed jav\u00edt\u00e1s\u00e1ba. V\u00e9gre fejleszd weboldaladat olyanra, amilyet mindig is elk\u00e9pzelt\u00e9l magadnak. Ind\u00edts <a aria-label=\"Facebook (\u00faj f\u00fcl\u00f6n nyitja meg)\" rel=\"noreferrer noopener\" href=\"https:\/\/rocketing.hu\/kozossegi-media-marketing\/\" target=\"_blank\">Facebook<\/a> \u00e9s <a href=\"https:\/\/rocketing.hu\/ppc-hirdetes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a> hirdet\u00e9seket. Fektess sokkal nagyobb hangs\u00falyt a <a aria-label=\"SEO (\u00faj f\u00fcl\u00f6n nyitja meg)\" rel=\"noreferrer noopener\" href=\"https:\/\/rocketing.hu\/igy-noveltuk-1-honap-alatt-34-al-organikusan-ugyfelunk-blog-olvasottsagat\/\" target=\"_blank\">SEO<\/a>-ra, mert v\u00e1rhat\u00f3an megfog emelkedni a kulcsszavak havi keres\u00e9si mennyis\u00e9ge.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"734\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/02\/adolescent-bag-beautiful-919436-1024x734.jpg\" alt=\"fizet\u00e9s\u00f6szt\u00f6nz\u00e9s Rocketing\" class=\"wp-image-1684\"\/><\/figure>\n\n\n\n<h3>3. Ingyenes h\u00e1zhoz sz\u00e1ll\u00edt\u00e1s<\/h3>\n\n\n\n<p>Ha eddig webshopodban nem volt ingyenes h\u00e1zhoz sz\u00e1ll\u00edt\u00e1si lehet\u0151s\u00e9g, akkor itt az ideje. Az emberek nem fognak fizikai boltokban v\u00e1s\u00e1rolni, minden az online t\u00e9rbe k\u00f6lt\u00f6zik egy id\u0151re. Ha \u00e1raz\u00e1sodat \u00fagy m\u00f3dos\u00edtod, hogy ingyenes h\u00e1zhoz sz\u00e1ll\u00edt\u00e1st tudsz garant\u00e1lni vev\u0151idnek a koronav\u00edrus alatt, biztosan pozit\u00edv hat\u00e1st fejthetsz ki elad\u00e1saidra.<\/p>\n\n\n\n<h3>4. Bev\u00e9teled X%-\u00e1t aj\u00e1nld fel valamelyik k\u00f3rh\u00e1znak \u00e9s az eg\u00e9szs\u00e9g\u00fcgyi dolgoz\u00f3knak<\/h3>\n\n\n\n<p>Igen, tudjuk, hogy sokan m\u00e9g saj\u00e1t v\u00e1llalkoz\u00e1suk fenntart\u00e1sa miatt is agg\u00f3dnak, nemhogy m\u00e9g az adakoz\u00e1sra gondoljanak. De ha a Te v\u00e1llalatod olyan szerencs\u00e9s helyzetben van, hogy megteheti, hogy p\u00e1r sz\u00e1zal\u00e9knyi bev\u00e9telt a j\u00f3 \u00fcgy \u00e9rdek\u00e9ben aj\u00e1nljon fel, azt v\u00e1s\u00e1rl\u00f3id biztosan eml\u00e9kezni fognak r\u00e1 hossz\u00fa t\u00e1von is.<\/p>\n\n\n\n<h3>5. K\u00e9sz\u00fclj fel a megn\u00f6vekedett \u00fcgyf\u00e9l-k\u00e9rd\u00e9sekre \u00e9s kezeld \u0151ket chatbottal<\/h3>\n\n\n\n<p>Ha olyan ipar\u00e1gban dolgozol, amit nagyban \u00e9rint a koronav\u00edrus, p\u00e9ld\u00e1ul turizmus, vend\u00e9gl\u00e1t\u00e1s, wellness stb. , k\u00e9sz\u00fclj fel a jelent\u0151s mennyis\u00e9g\u0171 \u00fcgyf\u00e9l-k\u00e9rd\u00e9sre. Sokan meg fognak keresni, hogy el\u00e9rhet\u0151-e m\u00e9g a szolg\u00e1ltat\u00e1sod, lemondj\u00e1k a foglal\u00e1sukat, esetleg alternat\u00edv megold\u00e1sokat k\u00e9rjenek t\u0151led, vagy visszat\u00e9r\u00edt\u00e9st ig\u00e9nyeljenek.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/02\/red-hands-woman-creative.jpg\" alt=\"konverzi\u00f3n\u00f6vel\u00e9s Rocketing\" class=\"wp-image-1683\" srcset=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/02\/red-hands-woman-creative.jpg 500w, https:\/\/rocketing.hu\/wp-content\/uploads\/2019\/02\/red-hands-woman-creative-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<p>Ezek kezel\u00e9se megterhelheti v\u00e1llalkoz\u00e1sodat. Ez\u00e9rt t\u00f6rekedj a min\u00e9l nagyobb fok\u00fa automatiz\u00e1ci\u00f3ra, amiben egy chatbot tud a seg\u00edts\u00e9gedre sietni. Alak\u00edtsd ki \u00fagy a chatbot folyamatokat, hogy minden fontos k\u00e9rd\u00e9sre kiel\u00e9g\u00edt\u0151 v\u00e1laszt adjanak \u00fcgyfeleid r\u00e9sz\u00e9re. L\u00e1sd el \u0151ket relev\u00e1ns blog cikkekkel, biztos\u00edtsd sz\u00e1mukra a sz\u00fcks\u00e9ges weboldalak k\u00f6nny\u0171 el\u00e9rhet\u0151s\u00e9g\u00e9t, de adj sz\u00e1mukra arra is lehet\u0151s\u00e9get, hogy telefonon vagy e-mailben koll\u00e9g\u00e1iddal is kommunik\u00e1lhassanak, ha nagyon specifikus k\u00e9rd\u00e9s\u00fck lenne.<\/p>\n\n\n\n<p>Az el\u0151tt\u00fcnk \u00e1ll\u00f3 p\u00e1r h\u00f3nap egy v\u00e1llalkoz\u00f3 vagy c\u00e9g sz\u00e1m\u00e1ra sem lesz egyszer\u0171 menet, legink\u00e1bb a gazdas\u00e1gi hat\u00e1sok miatt. Vedd ki Te is a r\u00e9szed, mint mag\u00e1nember, \u00e9s mint v\u00e1llalkoz\u00f3 is az esem\u00e9nyek kord\u00e1ban tart\u00e1s\u00e1b\u00f3l. V\u00e1ltoztasd \u00fczleti modelled \u00e9s marketing strat\u00e9gi\u00e1d a t\u00f6rt\u00e9n\u00e9seknek megfelel\u0151en, amikkel rem\u00e9lhet\u0151leg moder\u00e1lni tudod a T\u00e9ged \u00e9rt negat\u00edv hat\u00e1sokat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cikk\u00fcnk c\u00e9lja az, hogy felh\u00edvjuk a c\u00e9gvezet\u0151k figyelm\u00e9t arra, hogy ez a v\u00e1ratlan eg\u00e9szs\u00e9g\u00fcgyi \u00e9s gazdas\u00e1gi helyzet jelent\u0151s \u00fczleti v\u00e1ltoztat\u00e1sok\u00e9rt ki\u00e1lt. Tagadhatatlan, hogy a koronav\u00edrus minden c\u00e9get \u00e9s minden egy\u00e9nt negat\u00edvan \u00e9rint vil\u00e1gszerte, ez\u00e9rt a vesztes\u00e9gek kord\u00e1ban tart\u00e1s\u00e1hoz el kell t\u00e9rni a megszokott \u00fczleti folyamatokt\u00f3l \u00e9s megold\u00e1sokt\u00f3l.<\/p>\n","protected":false},"author":2,"featured_media":2256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing a koronav\u00edrus idej\u00e9n - Rocketing Online Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketing.hu\/marketing-a-koronavirus-idejen\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing a koronav\u00edrus idej\u00e9n - Rocketing Online Marketing\" \/>\n<meta property=\"og:description\" content=\"Cikk\u00fcnk c\u00e9lja az, hogy felh\u00edvjuk a c\u00e9gvezet\u0151k figyelm\u00e9t arra, hogy ez a v\u00e1ratlan eg\u00e9szs\u00e9g\u00fcgyi \u00e9s gazdas\u00e1gi helyzet jelent\u0151s \u00fczleti v\u00e1ltoztat\u00e1sok\u00e9rt ki\u00e1lt. 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