{"id":2328,"date":"2020-05-04T18:36:23","date_gmt":"2020-05-04T16:36:23","guid":{"rendered":"https:\/\/rocketing.hu\/?p=2328"},"modified":"2021-12-06T12:29:00","modified_gmt":"2021-12-06T10:29:00","slug":"landing-page-optimalizalas-5-trukk-amivel-novelheted-eladasaidat","status":"publish","type":"post","link":"https:\/\/rocketing.hu\/landing-page-optimalizalas-5-trukk-amivel-novelheted-eladasaidat\/","title":{"rendered":"Landing page optimaliz\u00e1l\u00e1s: 5 tr\u00fckk, amivel n\u00f6velheted elad\u00e1saidat"},"content":{"rendered":"\n<p>Ebben a vend\u00e9gcikkben a Mokapot web\u00fcgyn\u00f6ks\u00e9g oszt meg tr\u00fckk\u00f6ket veletek, amikkel k\u00f6nnyen n\u00f6velhetitek a landing page-etek elad\u00e1sainak sz\u00e1m\u00e1t, vagyis konverzi\u00f3j\u00e1t.<\/p>\n\n\n\n<h2>Mi az a landing page?<\/h2>\n\n\n\n<p>A landing page egy viszonylag elterjedt <a href=\"https:\/\/rocketing.hu\/a-legfontosabb-marketing-kifejezesek-amiket-jo-ha-ismersz\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"szakzsargon (\u00faj f\u00fcl\u00f6n nyitja meg)\">szakzsargon<\/a> a marketingter\u00fcleteken tev\u00e9kenyked\u0151 szakemberek sz\u00e1m\u00e1ra, de az\u00e9rt egy mondatot \u00e9rdemes r\u00f3la ejteni, mit is jelent.<\/p>\n\n\n\n<p>A landing\npage egy \u00e9rt\u00e9kes\u00edt\u00e9si oldal, ahol a l\u00e1togat\u00f3 el\u0151sz\u00f6r &#8220;landol&#8221; a\nhirdet\u00e9sre kattint\u00e1s ut\u00e1n.<\/p>\n\n\n\n<p>Ennek az\noldalnak lehet c\u00e9lja a makrokonverzi\u00f3: elad\u00e1s, vagy egy mikrokonverzi\u00f3: lead\ngener\u00e1l\u00e1s, email c\u00edm gy\u0171jt\u00e9s.<\/p>\n\n\n\n<p>Ahhoz, hogy az eredm\u00e9nyt m\u00e9rni tudj\u00e1tok, a konverzi\u00f3s r\u00e1ta lesz seg\u00edts\u00e9getekre, aminek a sz\u00e1m\u00edt\u00e1sa pofonegyszer\u0171. Ha 1000 weboldal l\u00e1togat\u00f3b\u00f3l 60 v\u00e1s\u00e1rol, akkor a konverzi\u00f3s r\u00e1ta 6%.<\/p>\n\n\n\n<h2>Mi\u00e9rt fontos a landing oldalak optimaliz\u00e1l\u00e1sa?<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/www.mokapot.hu\/posts\/konverzio-noveles-webshop-latogatokbol-vevok\/\">konverzi\u00f3optimaliz\u00e1l\u00e1s<\/a> a nagy forgalm\u00fa webshopok eset\u00e9ben n\u00f6velheti jelent\u0151sen az elad\u00e1sok sz\u00e1m\u00e1t, hiszen ott ak\u00e1r egy 0,1%-kos v\u00e1ltoz\u00e1s is milli\u00f3kat \u00e9rhet. Egy landing page eset\u00e9ben szer\u00e9nyebb az \u00f6sszeg, viszont cser\u00e9be k\u00f6nnyebb a v\u00e1ltoztat\u00e1sokat eszk\u00f6z\u00f6lni.<\/p>\n\n\n\n<p><strong>A k\u00f6vetkez\u0151kben bemutatunk Neked 5 tippet, amikkel m\u00e9g sikeresebb\u00e9 teheted landing oldalaidat! <\/strong><\/p>\n\n\n\n<h3><strong>1. Egy\u00e9rtelm\u0171 \u00e9rt\u00e9kaj\u00e1nlat<\/strong><\/h3>\n\n\n\n<p>Az egyik\nlegfontosabb szempont a landing page optimaliz\u00e1l\u00e1sakor, hogy amit k\u00edn\u00e1lsz,\nlegyen k\u00e9zzelfoghat\u00f3.<\/p>\n\n\n\n<p>Ahhoz, hogy\nezt megfogalmazd, sorold fel az eladni k\u00edv\u00e1nt term\u00e9k\/szolg\u00e1ltat\u00e1s minden\nel\u0151ny\u00e9t a fontosabbt\u00f3l kezdve a kev\u00e9sb\u00e9 fontosig.<\/p>\n\n\n\n<p>Haszn\u00e1ld az\nal\u00e1bbi formul\u00e1t, hogy megfogalmazd a term\u00e9ked \u00e9rt\u00e9kaj\u00e1nlat\u00e1t<\/p>\n\n\n\n<ul><li>Milyen probl\u00e9m\u00e1t oldd meg?<\/li><li>Hogyan oldja meg?<\/li><li>Mi\u00e9rt oldja meg jobban, mint a konkurens term\u00e9k?<\/li><\/ul>\n\n\n\n<p>Fontos:\nEzeket nem kell mind le\u00edrnod a landing page-edre, ez magadnak kell, hogy az\n\u00e9rt\u00e9kaj\u00e1nlatot hat\u00e9konyabban tudd megfogalmazni.<\/p>\n\n\n\n<h3><strong>2. A l\u00e9nyeg a &#8220;hajt\u00e1s felett&#8221; legyen<\/strong><\/h3>\n\n\n\n<p>A hajt\u00e1s\nfelett, angolul above the fold, a landing page-ednek az a r\u00e9sze, amivel\ng\u00f6rget\u00e9s n\u00e9lk\u00fcl tal\u00e1lkozik a l\u00e1togat\u00f3d.<\/p>\n\n\n\n<p>Ez a r\u00e9sze\nrendk\u00edv\u00fcl fontos r\u00e9sze a weboldaladnak, hiszen itt egy pillant\u00e1sra kider\u00fcl,\nhogy neki val\u00f3-e egy\u00e1ltal\u00e1n, amit te k\u00edn\u00e1lsz.<\/p>\n\n\n\n<p>A l\u00e9nyeg,\nhogy vel\u0151s \u00e9s l\u00e9nyegre t\u00f6r\u0151 legyen, v\u00e9letlen\u00fcl se legyen egy &#8220;\u00dcdv\u00f6z\u00f6lj\u00fck a\nweboldalunkon sz\u00f6veg&#8221;, mert ezzel \u00e9rt\u00e9kes ter\u00fcleteket vesz\u00edt\u00fcnk.<\/p>\n\n\n\n<p>Az al\u00e1bbi\negyszer\u0171 s\u00e9m\u00e1t alkalmazhatod:<\/p>\n\n\n\n<ol><li>C\u00edm: Mit k\u00edn\u00e1lsz?<\/li><li>Alc\u00edm: Hogyan oldja meg a probl\u00e9m\u00e1t?<\/li><li>Relev\u00e1ns k\u00e9p<\/li><li>+Esetleg egy men\u00fcs\u00f6r, hogy jobban tudjon navig\u00e1lni.<\/li><\/ol>\n\n\n\n<p>Ebben az\n\u00e9rt\u00e9kaj\u00e1nlat j\u00f3 megfogalmaz\u00e1sa lesz seg\u00edts\u00e9gedre.<\/p>\n\n\n\n<h3><strong>3. Kelts bizalmat a l\u00e1togat\u00f3dban<\/strong><\/h3>\n\n\n\n<p>Azt m\u00e1r\nr\u00e9g\u00f3ta tudjuk, hogy a csomagol\u00e1s igen is sz\u00e1m\u00edt offline \u00e9s online is, m\u00e1sk\u00fcl\u00f6nben\nnem \u00e9p\u00fcln\u00e9nek r\u00e1 ipar\u00e1gak.<\/p>\n\n\n\n<p>Egy landing\npage eset\u00e9ben sincs ez m\u00e1sk\u00e9pp, hiszen itt \u00e9ppen \u00e9rt\u00e9kes\u00edteni szeretn\u00e9l\nvalamit, legyen ak\u00e1r egy tanfolyam, e-book vagy egy fizik\u00e1lis term\u00e9k. A\ncsomagol\u00e1s pedig ebben az esetben maga az \u00e9rt\u00e9kes\u00edt\u00e9si oldalad.<\/p>\n\n\n\n<p>A term\u00e9kedre\n\u00e9s arculatodra elk\u00e9sz\u00edtett weboldal l\u00e9nyege nem az, hogy a koll\u00e9g\u00e1k b\u00fcszk\u00e9k\nlegyenek r\u00e1d, hogy milyen sz\u00e9p is, hanem az, hogy <strong>bizalmat keltsen<\/strong> a\nl\u00e1togat\u00f3ban.<\/p>\n\n\n\n<p>A bizalmat kelt\u0151 weboldal diz\u00e1jn lehet\u0151v\u00e9 teszi, hogy l\u00e1togat\u00f3id az els\u0151 pillanatt\u00f3l kezdve \u00fagy \u00e9rezz\u00e9k, egy min\u0151s\u00e9gi szolg\u00e1ltat\u00e1st kapnak.<\/p>\n\n\n\n<p>Ezt\negy\u00e9bk\u00e9nt &#8220;holdudvar hat\u00e1snak&#8221; is nevezik. A holdudvar hat\u00e1s azt\njelenti, hogy egy tulajdons\u00e1g alapj\u00e1n alkotunk egy \u00e1tfog\u00f3 \u00edt\u00e9letet egy\nszem\u00e9lyr\u0151l, vagy dologr\u00f3l. Pl.: szebb csomagol\u00e1s &#8211; j\u00f3 min\u0151s\u00e9g\u0171 term\u00e9k, modern\nweboldal &#8211; megb\u00edzhat\u00f3 szolg\u00e1ltat\u00e1s.<\/p>\n\n\n\n<p><strong>N\u00e9h\u00e1ny praktikus tan\u00e1cs:<\/strong><\/p>\n\n\n\n<ul><li>Haszn\u00e1lj min\u0151s\u00e9gi k\u00e9peket<\/li><li>A bet\u0171t\u00edpust \u00fagy v\u00e1laszd ki, hogy lehet\u0151leg az &#8220;\u0151&#8221; bet\u0171re is  kompatibilis legyen<\/li><li>Haszn\u00e1lj garanci\u00e1t sugall\u00f3 jelv\u00e9nyeket, ami bizalmat kelt a fizet\u00e9sn\u00e9l is pl.:  P\u00e9nzvisszafizet\u00e9si garancia, biztons\u00e1gos v\u00e1s\u00e1rl\u00e1s<\/li><li>A CTA-n\u00e1l haszn\u00e1lj kontrasztos sz\u00edneket<\/li><\/ul>\n\n\n\n<h3><strong>4. Adj hozz\u00e1 v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyeket, referenci\u00e1kat<\/strong><\/h3>\n\n\n\n<p>Van-e att\u00f3l\njobb marketing ha m\u00e1s mondja el r\u00f3lad, hogy kir\u00e1ly a cucc amit \u00e1rulsz?<\/p>\n\n\n\n<p>A k\u00e9rd\u00e9s term\u00e9szetesen k\u00f6lt\u0151i, hiszen a &#8220;word-of-mouth&#8221; marketing az egyik legpraktikusabb eszk\u00f6z, ami seg\u00edt a bizalom\u00e9p\u00edt\u00e9sben. Viszonylag k\u00f6nnyen kivitelezhet\u0151: Adj n\u00e9h\u00e1ny ingyenes term\u00e9ket -lehet\u0151leg ismert embereknek- a piacon \u00e9s k\u00e9rdd meg, hogy \u00edrjanak v\u00e9lem\u00e9nyt. A kapott v\u00e9lem\u00e9nyeket pedig t\u00f6ltsd fel a landing page-edre. <\/p>\n\n\n\n<p>Fontos, hogy csak val\u00f3s visszajelz\u00e9seket haszn\u00e1lj fel, ellenkez\u0151 esetben visszafel\u00e9 s\u00fclhet el a dolog.<\/p>\n\n\n\n<h3><strong>5. Optimaliz\u00e1ld a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt<\/strong><\/h3>\n\n\n\n<p>A UX design,\nvagyis a <a href=\"https:\/\/www.mokapot.hu\/posts\/mit-jelent-a-felhasznaloi-elmeny-egy-weboldalon\/\">felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny tervez\u00e9s<\/a> lehet seg\u00edts\u00e9gedre abban, hogy a\nl\u00e1togat\u00f3 figyelm\u00e9t ne terelj\u00e9k el felesleges elemek az oldaladon.<\/p>\n\n\n\n<p>T\u00fcntess el\nminden akad\u00e1lyt a l\u00e1togat\u00f3d \u00fatj\u00e1b\u00f3l, ami nem sz\u00fcks\u00e9ges. Ne legyenek irrelev\u00e1ns\nfelugr\u00f3 ablakok, vagy megk\u00e9rdezett adatok.<\/p>\n\n\n\n<p>A fizet\u00e9s a lehet\u0151 legegyszer\u0171bb kell, hogy legyen, hiszen az emberek t\u00fcrelmetlenek. Amennyiben a sz\u00e1ml\u00e1z\u00e1si \u00e9s post\u00e1z\u00e1si adatok megegyeznek, sz\u00farj be egy gombot, hogy m\u00e9g v\u00e9letlen\u00fcl se kelljen be\u00edrni k\u00e9tszer ugyanazokat az adatokat.<\/p>\n\n\n\n<p>Tetszettek a tippek? Akkor k\u00f6vesd tov\u00e1bbra is blogunkat, hiszen folyamatosan \u00faj \u00e9s \u00e9rdekes tartalmakkal k\u00e9sz\u00fcl\u00fcnk Nektek!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ebben a vend\u00e9gcikkben a Mokapot web\u00fcgyn\u00f6ks\u00e9g oszt meg tr\u00fckk\u00f6ket veletek, amikkel k\u00f6nnyen n\u00f6velhetitek a landing page-etek elad\u00e1sainak sz\u00e1m\u00e1t, vagyis konverzi\u00f3j\u00e1t. Mi az a landing page? A landing page egy viszonylag elterjedt szakzsargon a marketingter\u00fcleteken tev\u00e9kenyked\u0151 szakemberek sz\u00e1m\u00e1ra, de az\u00e9rt egy mondatot \u00e9rdemes r\u00f3la ejteni, mit is jelent. A landing page egy \u00e9rt\u00e9kes\u00edt\u00e9si oldal, ahol a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing page optimaliz\u00e1l\u00e1s: 5 tr\u00fckk, amivel n\u00f6velheted elad\u00e1saidat - Rocketing<\/title>\n<meta name=\"description\" content=\"Mi az a landing page, \u00e9s melyek azok a tippek, amik seg\u00edtenek, hogy hat\u00e1sosabb landol\u00f3 oldalakat k\u00e9sz\u00edts? 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