{"id":2424,"date":"2020-09-07T19:15:25","date_gmt":"2020-09-07T17:15:25","guid":{"rendered":"https:\/\/rocketing.hu\/?p=2424"},"modified":"2021-12-06T12:27:13","modified_gmt":"2021-12-06T10:27:13","slug":"en-csak-hirdetesre-kertem-arajanlatot-a-marketinges-megis-mast-ajanl-miert","status":"publish","type":"post","link":"https:\/\/rocketing.hu\/en-csak-hirdetesre-kertem-arajanlatot-a-marketinges-megis-mast-ajanl-miert\/","title":{"rendered":"\u00c9n csak hirdet\u00e9sre k\u00e9rtem \u00e1raj\u00e1nlatot, a marketinges m\u00e9gis m\u00e1st aj\u00e1nl. Mi\u00e9rt?"},"content":{"rendered":"\n<p>Gyakran el\u0151fordul, hogy egy hirdet\u00e9sek ir\u00e1nt \u00e9rdekl\u0151d\u0151 \u00fcgyf\u00e9ljel\u00f6lt olyan elemeket is tal\u00e1l az \u00e1raj\u00e1nlat\u00e1ban, amire szerinte nincs sz\u00fcks\u00e9ge, de a marketing\u00fcgyn\u00f6ks\u00e9g mindezek ellen\u00e9re beletette az aj\u00e1nlatba. M\u00e9gis mi ennek az oka?<\/p>\n\n\n\n<p>Hogy ne \u00e9rjen T\u00e9ged sem meglepet\u00e9s, ha esetleg ilyennel tal\u00e1lkozn\u00e1l, mik\u00f6zben marketingest keresel c\u00e9ged sz\u00e1m\u00e1ra, ebben a cikkben megmagyar\u00e1zzuk ezt a jelens\u00e9get.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3>A hirdet\u00e9sek sikere nem csak azon m\u00falik, hogy azok j\u00f3l vannak-e \u00f6sszerakva<\/h3>\n\n\n\n<p>Szinte ut\u00f3pikus lenne, ha a <a href=\"https:\/\/rocketing.hu\/ppc-hirdetes\/\" target=\"_blank\" rel=\"noreferrer noopener\">hirdet\u00e9sek<\/a> eredm\u00e9nyess\u00e9g\u00e9t csup\u00e1n azok fel\u00e9p\u00edt\u00e9se, \u00e9s a kreat\u00edvok min\u0151s\u00e9ge befoly\u00e1soln\u00e1. A val\u00f3s\u00e1g enn\u00e9l sokkal bonyolultabb, de ne agg\u00f3dj, r\u00e9szletesen \u00e9s \u00e9rthet\u0151en mindent le\u00edrunk sz\u00e1modra.<\/p>\n\n\n\n<p>Afel\u0151l semmi k\u00e9ts\u00e9g, hogy val\u00f3ban kritikus pont a kamp\u00e1nyok professzion\u00e1lis \u00f6sszerak\u00e1sa, viszont nem feledkezhet\u00fcnk meg a t\u00f6bbi, ett\u0151l k\u00fcl\u00f6n\u00e1ll\u00f3 t\u00e9nyez\u0151r\u0151l sem, melyek ugyan\u00fagy hat\u00e1ssal vannak a konverzi\u00f3s ar\u00e1nyra.<\/p>\n\n\n\n<h3>Mi befoly\u00e1solja a hirdet\u00e9sek konverzi\u00f3s ar\u00e1ny\u00e1t a kamp\u00e1nyok fel\u00e9p\u00edt\u00e9se, \u00e9s a kreat\u00edvok mellett?<\/h3>\n\n\n\n<p>A <a rel=\"noreferrer noopener\" aria-label=\"a landol\u00f3 oldalr\u00f3l (\u00faj f\u00fcl\u00f6n nyitja meg)\" href=\"https:\/\/rocketing.hu\/a-legfontosabb-marketing-kifejezesek-amiket-jo-ha-ismersz\/\" target=\"_blank\">landol\u00f3 oldal<\/a> &#8211; ahol val\u00f3j\u00e1ban megt\u00f6rt\u00e9nik a konverzi\u00f3 -, \u00e9s az ott m\u0171k\u00f6d\u0151 megold\u00e1sok (p\u00e9ld\u00e1ul felugr\u00f3 ablakok, chatbot, v\u00e1s\u00e1rl\u00e1si integr\u00e1ci\u00f3k stb.) mind hat\u00e1ssal vannak a konverzi\u00f3s ar\u00e1nyra, hiszen hi\u00e1ba kattintanak t\u00f6megesen a hirdet\u00e9sre, ha a weboldal, amit ut\u00e1na l\u00e1tnak alacsony min\u0151s\u00e9g\u0171 \u00e9s technikailag is rossz fel\u00e9p\u00edt\u00e9s\u0171.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/09\/landol\u00f3-oldal-1-1024x576.png\" alt=\"\" class=\"wp-image-2427\" srcset=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/09\/landol\u00f3-oldal-1-1024x576.png 1024w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/09\/landol\u00f3-oldal-1-300x169.png 300w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/09\/landol\u00f3-oldal-1-768x432.png 768w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/09\/landol\u00f3-oldal-1-1536x864.png 1536w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/09\/landol\u00f3-oldal-1.png 2048w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/09\/landol\u00f3-oldal-1-720x405.png 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Egy kamp\u00e1ny sikeress\u00e9g\u00e9hez sz\u00e1mtalan t\u00e9nyez\u0151t figyelembe kell venni, ami egy\u00e1ltal\u00e1n nem mer\u00fcl ki annyiban, hogy a marketinges k\u00e9pes-e alacsony CPC-vel weboldal l\u00e1togat\u00f3kat gener\u00e1lni. <\/strong>Ez csak egy t\u00f6red\u00e9ke az eg\u00e9sz rendszernek.<\/p>\n\n\n\n<p><strong>Tov\u00e1bbi t\u00e9nyez\u0151k, amik befoly\u00e1solj\u00e1k a konverzi\u00f3s ar\u00e1nyt:<\/strong><\/p>\n\n\n\n<ul><li>Maga az aj\u00e1nlat\/term\u00e9k (min\u0151s\u00e9g, \u00e1r, pozicion\u00e1l\u00e1s)<\/li><li>A <a rel=\"noreferrer noopener\" aria-label=\"landol\u00f3 oldal (\u00faj f\u00fcl\u00f6n nyitja meg)\" href=\"https:\/\/rocketing.hu\/landing-page-optimalizalas-5-trukk-amivel-novelheted-eladasaidat\/\" target=\"_blank\">landol\u00f3 oldal<\/a> bet\u00f6lt\u0151d\u00e9si sebess\u00e9ge<\/li><li>A landol\u00f3 oldal kin\u00e9zete, felhaszn\u00e1l\u00f3-bar\u00e1t kialak\u00edt\u00e1sa<\/li><li>A sz\u00f6veg min\u0151s\u00e9ge, meggy\u0151z\u0151 ereje (Webshop eset\u00e9n term\u00e9kle\u00edr\u00e1s)<\/li><li>Az oldalon l\u00e9v\u0151 folyamatok fel\u00e9p\u00edt\u00e9se (Egy\u00e9rtelm\u0171-e, hogy mit kell csin\u00e1lnia, \u00e9s mit, hol \u00e9r el a l\u00e1togat\u00f3, vagy mindent keresg\u00e9lnie kell?)<\/li><li>CTA-k, azaz Call To Action sz\u00f6vegek<\/li><\/ul>\n\n\n\n<h3>Mit csin\u00e1l ilyenkor egy marketinges?<\/h3>\n\n\n\n<p>Mivel egy j\u00f3 <a rel=\"noreferrer noopener\" aria-label=\"marketinges szakember (\u00faj f\u00fcl\u00f6n nyitja meg)\" href=\"https:\/\/rocketing.hu\/rolunk\/\" target=\"_blank\">marketinges szakember<\/a> tiszt\u00e1ban van ezzel a t\u00e9nnyel, \u00e9s az \u0151 sikere az, ha az \u00fcgyf\u00e9l is sikeres, ez\u00e9rt az \u00e1raj\u00e1nlat kiad\u00e1sa el\u0151tt \u00e1tvizsg\u00e1lja a leend\u0151 \u00fcgyf\u00e9l online jelenl\u00e9t\u00e9t \u00e9s m\u00e1r rendelkez\u00e9sre \u00e1ll\u00f3 anyagait. <\/p>\n\n\n\n<p>Ellen\u0151rzi, hogy azok jelen \u00e1llapotukban megfelel\u0151ek-e arra, hogy nagy mennyis\u00e9g\u0171 weboldal l\u00e1togat\u00f3t kezeljenek, \u00e9s realiz\u00e1lj\u00e1k a k\u00edv\u00e1nt konverzi\u00f3kat.<\/p>\n\n\n\n<p>Az \u00e1llapotfelm\u00e9r\u00e9s ut\u00e1n olyan \u00e1raj\u00e1nlatot tesz, ami nemcsak arra terjed ki, amit az \u00fcgyf\u00e9l eredetileg k\u00e9rt, hanem olyan elemekkel is kieg\u00e9sz\u00fclhet, melyek elv\u00e9gz\u00e9se sz\u00fcks\u00e9ges ahhoz, hogy sikeres legyen a kamp\u00e1ny.<\/p>\n\n\n\n<p><strong>Ezzel a m\u00f3dszerrel nagy ar\u00e1nyban el lehet ker\u00fclni azt, hogy f\u00f6l\u00f6slegesen p\u00e9nzt \u00f6nts\u00f6n az \u00fcgyf\u00e9l olyan kamp\u00e1nyokba, amik alacsony megt\u00e9r\u00fcl\u00e9ssel dolgoznak, \u00edgy \u00f6sszess\u00e9g\u00e9ben ak\u00e1r vesztes\u00e9get is jelenthetnek a c\u00e9g sz\u00e1m\u00e1ra.<\/strong><\/p>\n\n\n\n<p>B\u00e1r sokan meglep\u0151dnek azon, hogy ilyen \u00faj feladatokkal kell szembes\u00fclni\u00fck, \u00e9s m\u00e9g t\u00f6bben \u00fagy \u00e9rz\u00e9kelik, hogy a marketinges csak a lehet\u0151 legt\u00f6bb p\u00e9nzt szeretn\u00e9 kivenni a zseb\u00fckb\u0151l, a val\u00f3di ok nem m\u00e1s, mint amit fentebb olvashatt\u00e1l.<\/p>\n\n\n\n<p>Egy szakembernek sem \u00e9rdeke \u00e1tvernie, vagy leh\u00faznia saj\u00e1t \u00fcgyfeleit, hiszen azzal saj\u00e1t rossz h\u00edr\u00e9t gerjeszti, \u00e9s g\u00e1tj\u00e1t szabja c\u00e9ge fejl\u0151d\u00e9s\u00e9nek. <\/p>\n\n\n\n<h3>Mi t\u00f6rt\u00e9nik, ha nem fogadja el az \u00fcgyf\u00e9ljel\u00f6lt az aj\u00e1nlatban szerepl\u0151 &#8220;plusz&#8221; szolg\u00e1ltat\u00e1sokat?<\/h3>\n\n\n\n<p>V\u00e9lem\u00e9ny\u00fcnk szerint, ha az \u00fcgyf\u00e9l tudja, hogy mi az oka annak, amit az \u00e1raj\u00e1nlatban \u00faj szolg\u00e1ltat\u00e1sk\u00e9nt l\u00e1t, akkor nem fog gondolkodni azon, hogy elfogadja-e az aj\u00e1nlatot vagy sem. (Ez kiz\u00e1r\u00f3lag akkor nem igaz, ha nagyon sz\u0171k\u00f6s marketing kerettel tud gazd\u00e1lkodni, \u00e9s jelen \u00e1llapotban nem tudja fedezni ezeket a k\u00f6lts\u00e9geket.)<\/p>\n\n\n\n<p>Ha a r\u00e9szletes magyar\u00e1zat ellen\u00e9re m\u00e9gis \u00fagy d\u00f6nt, hogy jelenlegi anyagain nem szeretne v\u00e1ltoztatni, vagy nem szeretn\u00e9 ig\u00e9nybe venni ezeket a szolg\u00e1ltat\u00e1sokat, akkor <strong>a marketinges saj\u00e1t bel\u00e1t\u00e1sa szerint ak\u00e1r el is \u00e1llhat a projekt elv\u00e9gz\u00e9s\u00e9t\u0151l.<\/strong><\/p>\n\n\n\n<p>T\u00f6bb \u00e9v tapasztalat ut\u00e1n egy j\u00f3 marketinges m\u00e1r tudja \u00e9s l\u00e1tja, hogy mi az, ami tud m\u0171k\u00f6dni a jelen form\u00e1j\u00e1ban, \u00e9s mi az, ami nem. Mivel saj\u00e1t j\u00f3 h\u00edr\u00e9t, vagy a r\u00f3la alkotott pozit\u00edv v\u00e9lem\u00e9nyeket nem szeretn\u00e9 tark\u00edtani egy sikertelennel, vagy egy el\u00e9gedetlen vev\u0151 v\u00e9lem\u00e9ny\u00e9vel, \u00edgy \u00e9rthet\u0151, ha ebben az esetben elhat\u00e1rol\u00f3dik a munka elv\u00e9gz\u00e9s\u00e9t\u0151l.<\/p>\n\n\n\n<p>Ezzel a kis r\u00f6vid \u00f6sszefoglal\u00f3val rem\u00e9lj\u00fck m\u00e1r Te is l\u00e1tod, hogy mi\u00e9rt eg\u00e9sz\u00fclhet ki az \u00e1raj\u00e1nlat olyan elemekkel, melyekre Te nem k\u00e9rt\u00e9l \u00e1raj\u00e1nlatot, vagy szerinted nincsen r\u00e1 sz\u00fcks\u00e9g.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/rocketing.hu\/ajanlatkeres\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Keress fel minket (\u00faj f\u00fcl\u00f6n nyitja meg)\">Keress fel minket<\/a> b\u00e1tran, ha marketing \u00e1raj\u00e1nlatot szeretn\u00e9l, vagy ha b\u00e1rmi k\u00e9rd\u00e9sed van inbound marketing-el kapcsolatban.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gyakran el\u0151fordul, hogy egy hirdet\u00e9sek ir\u00e1nt \u00e9rdekl\u0151d\u0151 \u00fcgyf\u00e9ljel\u00f6lt olyan elemeket is tal\u00e1l az \u00e1raj\u00e1nlat\u00e1ban, amire szerinte nincs sz\u00fcks\u00e9ge, de a marketing\u00fcgyn\u00f6ks\u00e9g mindezek ellen\u00e9re beletette az aj\u00e1nlatba. M\u00e9gis mi ennek az oka? Hogy ne \u00e9rjen T\u00e9ged sem meglepet\u00e9s, ha esetleg ilyennel tal\u00e1lkozn\u00e1l, mik\u00f6zben marketingest keresel c\u00e9ged sz\u00e1m\u00e1ra, ebben a cikkben megmagyar\u00e1zzuk ezt a jelens\u00e9get.<\/p>\n","protected":false},"author":2,"featured_media":2434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9n csak hirdet\u00e9sre k\u00e9rtem \u00e1raj\u00e1nlatot, a marketinges m\u00e9gis m\u00e1st aj\u00e1nl. Mi\u00e9rt?<\/title>\n<meta name=\"description\" content=\"Mi\u00e9rt tartalmaz a marketing \u00e1raj\u00e1nlat olyan elemeket, amiket a megrendel\u0151 eredetileg nem k\u00e9rt? Ebben a cikkben le\u00edrjuk az \u0151szinte ok\u00e1t k\u00f6nt\u00f6rfalaz\u00e1s n\u00e9lk\u00fcl.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketing.hu\/en-csak-hirdetesre-kertem-arajanlatot-a-marketinges-megis-mast-ajanl-miert\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9n csak hirdet\u00e9sre k\u00e9rtem \u00e1raj\u00e1nlatot, a marketinges m\u00e9gis m\u00e1st aj\u00e1nl. Mi\u00e9rt?\" \/>\n<meta property=\"og:description\" content=\"Mi\u00e9rt tartalmaz a marketing \u00e1raj\u00e1nlat olyan elemeket, amiket a megrendel\u0151 eredetileg nem k\u00e9rt? Ebben a cikkben le\u00edrjuk az \u0151szinte ok\u00e1t k\u00f6nt\u00f6rfalaz\u00e1s n\u00e9lk\u00fcl.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rocketing.hu\/en-csak-hirdetesre-kertem-arajanlatot-a-marketinges-megis-mast-ajanl-miert\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocketing Online Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-07T17:15:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T10:27:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/09\/Rocketing-marketing-\u00e1raj\u00e1nlat-1-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Szab\u00f3 Niki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Szab\u00f3 Niki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketing.hu\/en-csak-hirdetesre-kertem-arajanlatot-a-marketinges-megis-mast-ajanl-miert\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketing.hu\/en-csak-hirdetesre-kertem-arajanlatot-a-marketinges-megis-mast-ajanl-miert\/\"},\"author\":{\"name\":\"Szab\u00f3 Niki\",\"@id\":\"https:\/\/rocketing.hu\/#\/schema\/person\/bad0cd3afe77391729d3f0470251a7bb\"},\"headline\":\"\u00c9n csak hirdet\u00e9sre k\u00e9rtem \u00e1raj\u00e1nlatot, a marketinges m\u00e9gis m\u00e1st aj\u00e1nl. 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