{"id":2757,"date":"2020-11-04T15:34:32","date_gmt":"2020-11-04T13:34:32","guid":{"rendered":"https:\/\/rocketing.hu\/?p=2757"},"modified":"2021-12-06T12:26:46","modified_gmt":"2021-12-06T10:26:46","slug":"marketing-tippek-a-kirobbano-black-friday-bevetelhez","status":"publish","type":"post","link":"https:\/\/rocketing.hu\/marketing-tippek-a-kirobbano-black-friday-bevetelhez\/","title":{"rendered":"Marketing tippek a kirobban\u00f3 Black Friday bev\u00e9telhez"},"content":{"rendered":"\n<p>2020 rengeteg el\u0151re nem l\u00e1tott neh\u00e9zs\u00e9get tartogatott a c\u00e9gek \u00e9s v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra. Sokan kit\u00f6r\u00f6ln\u00e9k ezt az \u00e9vet az \u00e9let\u00fckb\u0151l, de mi \u00fagy gondoljuk, hogy m\u00e9g azok is ki tudnak hozni bel\u0151le valami kiemelked\u0151en j\u00f3t, akik eddig neh\u00e9zs\u00e9gekkel k\u00fcszk\u00f6dtek.<\/p>\n\n\n\n<p>Koncentr\u00e1ljunk az el\u0151tt\u00fcnk l\u00e9v\u0151 lehet\u0151s\u00e9gekre, \u00e9s arra, amit befoly\u00e1solni tudunk, \u00e9s ne arra, ami m\u00e1r elm\u00falt, vagy hat\u00e1sunkon k\u00edv\u00fcl esik. M\u00e9g van majdnem 2 h\u00f3nap ebb\u0151l az \u00e9vb\u0151l, r\u00e1ad\u00e1sul nem is ak\u00e1rmilyen. El\u0151tt\u00fcnk \u00e1ll a Black Friday, Cyber Monday a Kar\u00e1csony \u00e9s az \u00daj Esztend\u0151 is, amik rengeteg c\u00e9g sz\u00e1m\u00e1ra az \u00e9ves bev\u00e9tel d\u00f6nt\u0151 r\u00e9sz\u00e9t teszik ki. K\u00e9sz\u00fclj\u00fcnk fel erre az id\u0151szakra megfelel\u0151en, teljes energia bevet\u00e9ssel, hiszen m\u00e9g ann\u00e1l sincs minden veszve, aki eddig neh\u00e9zs\u00e9gekkel k\u00fczd\u00f6tt.<\/p>\n\n\n\n<p><em>Ebben a cikkben olyan praktikus marketing tippeket fogsz olvasni, amik seg\u00edtenek abban, hogy t\u00f6k\u00e9letes\u00edtsd marketing folyamataidat, \u00e9s felk\u00e9sz\u00edtsd rendszereidet az oda \u00e9rkez\u0151 nagy mennyis\u00e9g\u0171 \u00e9rdekl\u0151d\u0151 konvert\u00e1l\u00e1s\u00e1ra, \u00e9s ig\u00e9nyeik kiel\u00e9g\u00edt\u00e9s\u00e9re.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-13-1-1024x576.png\" alt=\"\" class=\"wp-image-2760\" srcset=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-13-1-1024x576.png 1024w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-13-1-300x169.png 300w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-13-1-768x432.png 768w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-13-1-1536x864.png 1536w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-13-1.png 2048w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-13-1-720x405.png 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>1. K\u00e9sz\u00edts k\u00fcl\u00f6n men\u00fct, kollekci\u00f3t, vagy landing oldalt a Black Friday aj\u00e1nlatokhoz<\/h2>\n\n\n\n<p>Ezt a pontot legink\u00e1bb k\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 &#8220;neh\u00e9zs\u00e9gi&#8221; fokozatra bontan\u00e1nk. A kezd\u0151, vagy k\u00f6z\u00e9phalad\u00f3 megold\u00e1s az a k\u00fcl\u00f6n Black Friday men\u00fc vagy kollekci\u00f3 k\u00e9sz\u00edt\u00e9se, m\u00edg a halad\u00f3 megold\u00e1s mindenk\u00e9ppen a k\u00fcl\u00f6n landing oldal l\u00e9trehoz\u00e1sa.<\/p>\n\n\n\n<p>Az els\u0151 megold\u00e1s r\u00f6videbb id\u0151be telik, kevesebb er\u0151forr\u00e1st, felk\u00e9sz\u00fcl\u00e9st \u00e9s tervez\u00e9st ig\u00e9nyel, de eredm\u00e9nyei is v\u00e1rhat\u00f3an alacsonyabbak lesznek, mint egy k\u00fcl\u00f6n erre a c\u00e9lra sz\u00e1nt <a rel=\"noreferrer noopener\" aria-label=\"landol\u00f3 oldal (\u00faj f\u00fcl\u00f6n nyitja meg)\" href=\"https:\/\/rocketing.hu\/landing-page-optimalizalas-5-trukk-amivel-novelheted-eladasaidat\/\" target=\"_blank\">landol\u00f3 oldal<\/a>nak. A men\u00fcs\/kollekci\u00f3s megk\u00f6zel\u00edt\u00e9ssel az \u00e9rdekl\u0151d\u0151k elkattinthatnak m\u00e1s men\u00fc pontokra, elkavarodhatnak az oldalon, elfelejthetik, hogy mi\u00e9rt j\u00f6ttek ide, \u00e9s ezek mind rontj\u00e1k a konverzi\u00f3 megt\u00f6rt\u00e9n\u00e9s\u00e9nek ar\u00e1ny\u00e1t.<\/p>\n\n\n\n<h2>2. Az aj\u00e1nlatodat ne csak a weboldaladon prom\u00f3t\u00e1ld, hanem e-mailt is k\u00fcldj r\u00f3la k\u00f6z\u00f6ns\u00e9gednek<\/h2>\n\n\n\n<p>Sokan beleesnek abba a hib\u00e1ba, hogy csak weboldalukon t\u00fcntetik fel a kedvezm\u00e9nyeket, majd a &#8220;marketinget&#8221; kimer\u00edtik Facebook hirdet\u00e9sek futtat\u00e1s\u00e1val.<\/p>\n\n\n\n<p>Fontos, hogy <strong>ne feledkezz meg m\u00e1r megl\u00e9v\u0151 feliratkoz\u00f3idr\u00f3l sem, legyen ak\u00e1r m\u00e9g csak \u00e9rdekl\u0151d\u0151 vagy v\u00e1s\u00e1rl\u00f3 st\u00e1tuszban<\/strong>. Mindig olcs\u00f3bb olyanokat v\u00e1s\u00e1rl\u00e1sra \u00f6szt\u00f6n\u00f6zni, akik m\u00e1r hallottak r\u00f3lad, mint azokat, akik m\u00e9g csak most l\u00e1tnak T\u00e9ged els\u0151nek.<\/p>\n\n\n\n<p>K\u00e9sz\u00edts szegment\u00e1lt list\u00e1dnak egy, az \u00e9rdekl\u0151d\u00e9s\u00fcknek megfelel\u0151 sz\u00f6veggel \u00e9s t\u00e1rgymez\u0151vel k\u00e9sz\u00fclt e-mail sorozatot, ami m\u00e1r az akci\u00f3d elstartol\u00e1sa el\u0151tti napokban felk\u00e9sz\u00edti \u0151ket a p\u00e9nteki v\u00e1s\u00e1rl\u00e1sra.<\/p>\n\n\n\n<h2>3. P\u00e9ntek ut\u00e1n sem \u00e1ll meg az \u00e9let&#8230; Adj \u00e9rt\u00e9ket, amit a vev\u0151 megbecs\u00fcl<\/h2>\n\n\n\n<p>Ne csak a p\u00e9nteki nap rekordbev\u00e9tel\u00e9re koncentr\u00e1lj, hanem azon is kezdj el \u00f6tletelni, hogy milyen remarketing m\u00f3dszerekkel juthatsz vissza a k\u00f6z\u00f6ns\u00e9gedhez, ak\u00e1r v\u00e1s\u00e1roltak, ak\u00e1r nem.<\/p>\n\n\n\n<p><strong>A legt\u00f6bb e-kereskedelemben dolgoz\u00f3 v\u00e1llalat azt hiszi m\u00e9g mindig, hogy a v\u00e1s\u00e1rl\u00f3 \u00e9s k\u00f6zte l\u00e9v\u0151 kapcsolat csak addig tart, am\u00edg az \u00e9rdekl\u0151d\u0151 ki nem nyitja a p\u00e9nzt\u00e1rc\u00e1j\u00e1t<\/strong>, \u00e9s ki nem fizeti a term\u00e9ket. De \u00e9rdemes tudni, hogy a legnagyobb profit lehet\u0151s\u00e9g legink\u00e1bb az els\u0151 v\u00e1s\u00e1rl\u00e1s ut\u00e1ni f\u00e1zisokban rejlik, ugyanis aki egyszer m\u00e1r elk\u00f6telez\u0151d\u00f6tt, azt sokkal olcs\u00f3bban lehet \u00fajra \u00e9s \u00fajra v\u00e1s\u00e1rl\u00e1sra \u00f6szt\u00f6n\u00f6zni, mint azokat, akik m\u00e9g sosem vettek T\u0151led semmit.<\/p>\n\n\n\n<p><em>P\u00e9ld\u00e1k arra, hogy hogyan adhatsz nekik m\u00e9g t\u00f6bb \u00e9rt\u00e9ket a Black Friday ut\u00e1n, amivel magadhoz l\u00e1ncolhatod a vev\u0151ket:<\/em><\/p>\n\n\n\n<ul><li><strong>K\u00fcldj Nurture, azaz <a href=\"https:\/\/rocketing.hu\/5-email-marketing-megoldas-webshopoknak\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u00e9rt\u00e9k teremt\u0151 e-mailek (\u00faj f\u00fcl\u00f6n nyitja meg)\">\u00e9rt\u00e9k teremt\u0151 e-mailek<\/a>et<\/strong>, amikben le\u00edrod a leggyakoribb k\u00e9rd\u00e9sekre a v\u00e1laszokat term\u00e9keddel kapcsolatban. A c\u00e9l az legyen, hogy fenntartsd a v\u00e1s\u00e1rl\u00f3 izgatotts\u00e1g\u00e1t a v\u00e1s\u00e1rl\u00e1s lez\u00e1r\u00e1sa \u00e9s a csomag meg\u00e9rkez\u00e9se k\u00f6z\u00f6tt, valamint cs\u00f6kkentsd a vissz\u00e1ru \u00e9s a panaszok mennyis\u00e9g\u00e9t.<\/li><li><strong>K\u00e9sz\u00edts k\u00fcl\u00f6n aj\u00e1nlatot<\/strong> azoknak a j\u00f6v\u0151ben (persze nem ugyanakkora kedvezm\u00e9nnyel), akik megl\u00e1togatt\u00e1k oldaladat, de nem v\u00e1s\u00e1roltak T\u0151led semmit.<\/li><li><strong>Aj\u00e1nlj plusz term\u00e9keket<\/strong> \u00e9s szolg\u00e1ltat\u00e1sokat v\u00e1s\u00e1rl\u00f3idnak \u00fagy, hogy azok ig\u00e9nybev\u00e9tel\u00e9vel m\u00e9g jobban kihaszn\u00e1lhass\u00e1k a term\u00e9k\u00fckben rejl\u0151 lehet\u0151s\u00e9geket, \u00e9s ki\u00e9lvezz\u00e9k funkci\u00f3it.<\/li><li><strong>K\u00e9rj visszajelz\u00e9st, \u00e9rt\u00e9kel\u00e9st<\/strong> a v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9ny\u00fckr\u0151l, \u00e9s mag\u00e1r\u00f3l a term\u00e9kr\u0151l, amit k\u00fcl\u00f6nb\u00f6z\u0151 m\u00f3dokon is felhaszn\u00e1lhatsz: k\u00f6z\u00f6ss\u00e9gi oldalon bejegyz\u00e9sk\u00e9nt, landing oldalon vagy \u00e9rt\u00e9kes\u00edt\u0151 st\u00edlus\u00fa emailben bizalomkelt\u00e9s c\u00e9lj\u00e1val&#8230;<\/li><\/ul>\n\n\n\n<h2>4. K\u00e9sz\u00edts egy chatbot-ot, ami k\u00e9pes lekezelni a hirtelen be\u00e1raml\u00f3 k\u00e9rd\u00e9seket<\/h2>\n\n\n\n<p>Ha val\u00f3ban nagy er\u0151forr\u00e1sokat fektetsz a Black Friday-ba, \u00e9s nagy mennyis\u00e9g\u0171 weboldal l\u00e1togat\u00f3ra sz\u00e1m\u00edtasz, akkor k\u00e9sz\u00fclj fel arra is, hogy lekezeld k\u00e9rd\u00e9seiket\/k\u00e9r\u00e9seiket. Ma m\u00e1r nem csak az sz\u00e1m\u00edt, hogy j\u00f3 min\u0151s\u00e9g\u0171 term\u00e9keket \u00e1rulj, hanem az is, hogy kiemelked\u0151 \u00fcgyf\u00e9l\u00e9lm\u00e9nyt ny\u00fajts a v\u00e1s\u00e1rl\u00e1s el\u0151tt, k\u00f6zben \u00e9s ut\u00e1n is.<\/p>\n\n\n\n<p>Ha \u00fcgyf\u00e9lszolg\u00e1latod kapacit\u00e1sa nem el\u00e9g ahhoz, hogy lekezeljen egy nagyobb, hirtelen be\u00e1raml\u00f3 \u00fcgyf\u00e9lk\u00e9r\u00e9st, akkor ink\u00e1bb tervezz el\u0151re, \u00e9s k\u00e9sz\u00edts\/k\u00e9sz\u00edttess egy chatbot-ot, ami k\u00e9pes legal\u00e1bb a leggyakrabban feltett k\u00e9rd\u00e9seket megv\u00e1laszolni. <strong>Az egyedi ig\u00e9nyek, m\u00f3dos\u00edt\u00e1sok stb, \u00edgyis-\u00fagyis az \u00fcgyf\u00e9lszolg\u00e1latra fognak befutni, viszont a chatbot seg\u00edts\u00e9g\u00e9vel nem fogsz olyan embereket elveszteni a hossz\u00fa v\u00e1laszid\u0151 miatt, akiknek csak \u00e1ltal\u00e1nos k\u00e9rd\u00e9sei vannak.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-14-1-1024x576.png\" alt=\"chatbot marketing\" class=\"wp-image-2761\" srcset=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-14-1-1024x576.png 1024w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-14-1-300x169.png 300w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-14-1-768x432.png 768w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-14-1-1536x864.png 1536w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-14-1.png 2048w, https:\/\/rocketing.hu\/wp-content\/uploads\/2020\/11\/Untitled-design-14-1-720x405.png 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>5. Kezdd el a Black Friday akci\u00f3id hirdet\u00e9s\u00e9t id\u0151ben<\/h2>\n\n\n\n<p>B\u00e1r a Black Friday \u00e9s a Cyber Monday ideje fix, <strong>nem kell aj\u00e1nlataid n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9t csup\u00e1n ezekre a napokra korl\u00e1toznod<\/strong>. K\u00e9sz\u00edtsd fel k\u00f6z\u00f6ns\u00e9gedet id\u0151ben, ismertesd meg vel\u00fck az aj\u00e1nlatodat m\u00e1r p\u00e1r nappal, ak\u00e1r 1-2 h\u00e9ttel a kit\u0171z\u00f6tt d\u00e1tum el\u0151tt, hogy ne akkor kelljen megismerkedni\u00fck aj\u00e1nlatod minden r\u00e9szlet\u00e9vel.<\/p>\n\n\n\n<p>Ha valamilyen szolg\u00e1ltat\u00e1st ny\u00fajtasz, \u00e9s az eddigi tapasztalataid alapj\u00e1n szolg\u00e1ltat\u00e1sod extra \u00e9rt\u00e9ket ny\u00fajthatna \u00fcgyfeleidnek a Black Friday sor\u00e1n, mint p\u00e9ld\u00e1ul e-commerce szoftverek, vagy marketing megold\u00e1sok, akkor nyugodtan hozd el\u0151re a saj\u00e1t Black Friday-odat, hogy \u0151k m\u00e1r szolg\u00e1ltat\u00e1soddal felv\u00e9rtezve v\u00e1rhass\u00e1k saj\u00e1t k\u00f6z\u00f6ns\u00e9g\u00fck \u00e9rkez\u00e9s\u00e9t.<\/p>\n\n\n\n<h2>6. \u00c9les\u00edtsd upsell \u00e9s cross-sell kamp\u00e1nyaidat<\/h2>\n\n\n\n<p>Enn\u00e9l a k\u00e9t fogalomn\u00e1l kicsit rendet kell tenni a fejekben, ugyanis sokan keverik a kett\u0151t.<\/p>\n\n\n\n<p>M\u00edg mind a k\u00e9t marketing megold\u00e1s c\u00e9lja, hogy extra \u00e9rt\u00e9ket adjon a v\u00e1s\u00e1rl\u00f3nak, \u00e9s n\u00f6velje a kos\u00e1r\u00e9rt\u00e9ket, addig van egy nagy k\u00fcl\u00f6nbs\u00e9g k\u00f6zt\u00fck.<\/p>\n\n\n\n<p> A <em><strong>cross-sell<\/strong><\/em> olyan term\u00e9keket aj\u00e1nl, ami az els\u0151 term\u00e9k megv\u00e1s\u00e1rl\u00e1s\u00e1t teszi m\u00e9g hasznosabb\u00e1, \u00edgy egy kicsit t\u00f6bb p\u00e9nz\u00e9rt a v\u00e1s\u00e1rl\u00f3 azonnal t\u00f6bb \u00e9rt\u00e9ket kap, mintha csak egy term\u00e9ket v\u00e1s\u00e1rolt volna. Ilyen p\u00e9ld\u00e1ul egy nyomtat\u00f3 megv\u00e1s\u00e1rl\u00e1sakor a bele ill\u0151 patron, egy f\u00e9nyk\u00e9pez\u0151g\u00e9p v\u00e1s\u00e1rl\u00e1sakor a mem\u00f3ria k\u00e1rtya, vagy hajsz\u00e1r\u00edt\u00f3n\u00e1l a f\u00e9s\u0171 aj\u00e1nl\u00e1sa.<\/p>\n\n\n\n<p>Ezzel szemben az <strong><em>upsell<\/em><\/strong> az els\u0151 kiv\u00e1lasztott term\u00e9kt\u0151l f\u00fcggetlen\u00fcl aj\u00e1nl tov\u00e1bbi lehet\u0151s\u00e9geket. Ezzel gyakran tal\u00e1lkozhatunk e-mail kamp\u00e1nyokban, vagy webshopokban a checkout r\u00e9szn\u00e9l &#8220;Tov\u00e1bbi aj\u00e1nlataink&#8221;, vagy &#8220;Legkedveltebb term\u00e9keink&#8221; n\u00e9vvel ell\u00e1tott blokkok form\u00e1j\u00e1ban.<\/p>\n\n\n\n<p>A k\u00fcl\u00f6nbs\u00e9geket tiszt\u00e1zva tov\u00e1bb l\u00e9phet\u00fcnk arra a fontos t\u00e9nyre, hogy Black Friday \u00e9s Cyber Monday hirdet\u00e9seid elind\u00edt\u00e1sa el\u0151tt \u00e9rdemes meggy\u0151z\u0151dn\u00f6d arr\u00f3l, hogy ezek a funkci\u00f3k be vannak \u00e1ll\u00edtva web\u00e1ruh\u00e1zadban, <a rel=\"noreferrer noopener\" aria-label=\"remarketing (\u00faj f\u00fcl\u00f6n nyitja meg)\" href=\"https:\/\/rocketing.hu\/mi-az-a-remarketing-es-miert-jo-neked\/\" target=\"_blank\">remarketing<\/a> kamp\u00e1nyaidban \u00e9s e-mail sorozataidban.<\/p>\n\n\n\n<p><strong>Mit gondolsz? Hasznos volt ez a 6 tipp m\u00e9g a Black Friday el\u0151tti hetekben? <\/strong><\/p>\n\n\n\n<p><strong>Te mit tenn\u00e9l m\u00e9g hozz\u00e1 ehhez a list\u00e1hoz, ami n\u00e9lk\u00fcl szerinted nem \u00e9rdemes Fekete P\u00e9ntek-et tartani?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 rengeteg el\u0151re nem l\u00e1tott neh\u00e9zs\u00e9get tartogatott a c\u00e9gek \u00e9s v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra. Sokan kit\u00f6r\u00f6ln\u00e9k ezt az \u00e9vet az \u00e9let\u00fckb\u0151l, de mi \u00fagy gondoljuk, hogy m\u00e9g azok is ki tudnak hozni bel\u0151le valami kiemelked\u0151en j\u00f3t, akik eddig neh\u00e9zs\u00e9gekkel k\u00fcszk\u00f6dtek. Koncentr\u00e1ljunk az el\u0151tt\u00fcnk l\u00e9v\u0151 lehet\u0151s\u00e9gekre, \u00e9s arra, amit befoly\u00e1solni tudunk, \u00e9s ne arra, ami m\u00e1r elm\u00falt, vagy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[155,22,69,125],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing tippek a kirobban\u00f3 Black Friday bev\u00e9telhez - Rocketing<\/title>\n<meta name=\"description\" content=\"K\u00e9sz\u00fclj fel a Black Friday d\u00f6mpingre megfelel\u0151en marketing szempontb\u00f3l is. \u00cdme n\u00e9h\u00e1ny tipp, ami n\u00e9lk\u00fcl nem lehet t\u00f6k\u00e9letes az idei Fekete P\u00e9ntek akci\u00f3d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketing.hu\/marketing-tippek-a-kirobbano-black-friday-bevetelhez\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing tippek a kirobban\u00f3 Black Friday bev\u00e9telhez - 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