{"id":2830,"date":"2021-01-04T19:03:17","date_gmt":"2021-01-04T17:03:17","guid":{"rendered":"https:\/\/rocketing.hu\/?p=2830"},"modified":"2021-12-06T12:26:35","modified_gmt":"2021-12-06T10:26:35","slug":"mirol-beszeltek-az-emberek-2020-ban-a-facebook-on","status":"publish","type":"post","link":"https:\/\/rocketing.hu\/mirol-beszeltek-az-emberek-2020-ban-a-facebook-on\/","title":{"rendered":"Mir\u0151l besz\u00e9ltek az emberek 2020-ban a Facebook-on?"},"content":{"rendered":"\n

A Facebook nemr\u00e9giben publik\u00e1lta azt elemz\u00e9st, ami megmutatja, hogy az elm\u00falt b\u0151 \u00e9vben (2019 \u00c1prilis-2020 Szeptember) milyen t\u00e9m\u00e1kr\u00f3l besz\u00e9ltek a Facebook-ot haszn\u00e1l\u00f3, 18 \u00e9ven fel\u00fcli felhaszn\u00e1l\u00f3k egyes orsz\u00e1gokban. <\/strong><\/p>\n\n\n\n

Ezt az emberek online viselked\u00e9s\u00e9b\u0151l, \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00e9b\u0151l, \u00e9s online besz\u00e9lget\u00e9seikb\u0151l sz\u0171rt\u00e9k le, majd megoszt\u00f3 eredm\u00e9nyek eset\u00e9n lok\u00e1lis, megb\u00edzhat\u00f3 forr\u00e1sokhoz fordultak meger\u0151s\u00edt\u00e9s v\u00e9gett.<\/p>\n\n\n\n\n\n\n\n

Az eredeti, angol nyelv\u0171 kimutat\u00e1st itt \u00e9rheted el.<\/a><\/p>\n\n\n\n

Itt vannak az eredm\u00e9nyek:<\/strong><\/p>\n\n\n\n

USA: Faji egyenl\u0151tlens\u00e9g <\/h2>\n\n\n\n

Rengetegen oktat\u00f3 jelleg\u0171 tartalmat osztottak meg k\u00f6z\u00f6ss\u00e9gi oldalukon a rendszerszint\u0171 rasszizmusr\u00f3l, \u00e9s arr\u00f3l, hogy hogyan t\u00e1mogathatj\u00e1k afro-amerikai t\u00e1rsaikat. 3 h\u00f3nap alatt (2020 M\u00e1jus-J\u00falius) k\u00f6zel $50 milli\u00f3 \u00e9rt\u00e9k\u0171 adom\u00e1nyt gy\u0171jt\u00f6ttek \u00f6ssze az amerikaiak Facebookon a faji egyenl\u0151s\u00e9get el\u0151seg\u00edt\u0151 szervezetek sz\u00e1m\u00e1ra.<\/p>\n\n\n\n

Ausztr\u00e1lia: Az olvas\u00e1s var\u00e1zsa<\/h2>\n\n\n\n

A koronav\u00edrus okozta lez\u00e1r\u00e1sok k\u00f6zepette az ausztr\u00e1lok egyre ink\u00e1bb a k\u00f6nyvolvas\u00e1s \u00e9s a non-fiction irodalom fel\u00e9 fordultak. Ez seg\u00edtett sz\u00e1mukra a k\u00f6rnyezet\u00fck \u00e9rtelmez\u00e9s\u00e9ben, \u00e9s a mindennapokb\u00f3l val\u00f3 kil\u00e9p\u00e9sben. 2019-hez k\u00e9pest 1,4x-re n\u0151tt az irodalmi t\u00e9m\u00e1kr\u00f3l sz\u00f3l\u00f3 besz\u00e9lget\u00e9sek volumene 2020-ban.<\/p>\n\n\n\n

Anglia: “Termeld meg a saj\u00e1todat”<\/h2>\n\n\n\n

Az angol korm\u00e1ny 1,7 milli\u00f3 “Victory Garden”-nek, azaz a haz\u00e1nkban k\u00f6z\u00f6ss\u00e9gi kertk\u00e9nt ismert ter\u00fcletnek, k\u00fcl\u00f6n\u00edtett el f\u00f6ldter\u00fcletet orsz\u00e1gszerte, ami serkentette az angolok kedv\u00e9t a saj\u00e1t term\u00e9ny megtermeszt\u00e9s\u00e9re. Mivel a koronav\u00edrus miatt sok id\u0151t t\u00f6ltenek otthon, k\u00f6r\u00fclbel\u00fcl a britek 42%-a kezdett el kert\u00e9szked\u00e9ssel foglalkozni. A magok nagyon kelend\u0151ek voltak a tavalyi \u00e9vben, rengeteg kis-, \u00e9s nagyker futott ki a k\u00e9szletb\u0151l.<\/p>\n\n\n\n

Kanada: Otthonfel\u00faj\u00edt\u00e1s<\/h2>\n\n\n\n

2020 J\u00falius\u00e1ban a kanadaiak h\u00e1ztart\u00e1sonk\u00e9nti kiad\u00e1sa 20%-al az eddig megszokott \u00e1tlag felett volt, aminek a tetemes r\u00e9sz\u00e9t DIY term\u00e9kekre k\u00f6lt\u00f6tt\u00e9k. Rengetegen v\u00e1s\u00e1roltak kerti b\u00fatorokat \u00e9s k\u00e9sz\u00edtettek emelt \u00e1gy\u00e1sokat. Facebook-on p\u00e9ld\u00e1ul 2019-hez k\u00e9pest 4,9x t\u00f6bben besz\u00e9ltek az emelt \u00e1gy\u00e1sos kert\u00e9szked\u00e9sr\u0151l, de m\u00e9g t\u00f6bben v\u00e1s\u00e1roltak ergon\u00f3miai kialak\u00edt\u00e1s\u00fa b\u00fatorokat az otthoni iroda k\u00e9nyelmesebb\u00e9 t\u00e9tel\u00e9hez.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

India: Kapcsolatteremt\u00e9s<\/h2>\n\n\n\n

2020-ban t\u00f6bb, mint 30 milli\u00f3 falun \u00e9l\u0151 indiai jutott internet el\u00e9rhet\u0151s\u00e9ghez, \u00edgy abban az \u00e9vben eddig nem l\u00e1tott rekordot d\u00f6nt\u00f6tt az orsz\u00e1g internethaszn\u00e1lata. Egyre t\u00f6bben rendelnek online, streamelnek, \u00e9s digit\u00e1lis m\u0171sorokat n\u00e9znek. Egy 2020 Augusztusi felm\u00e9r\u00e9s szerint az indiai 18 \u00e9ven fel\u00fcli internet felhaszn\u00e1l\u00f3k 68%-a otthonr\u00f3l dolgozott, \u00e9s a munka mellett oktat\u00f3 tartalmak n\u00e9z\u00e9s\u00e9re haszn\u00e1lt\u00e1k a netet, ami leterhelte az el\u00e9rhet\u0151 s\u00e1vsz\u00e9less\u00e9g\u00fcket.<\/p>\n\n\n\n

N\u00e9metorsz\u00e1g: Az orsz\u00e1gon bel\u00fcli utaz\u00e1s \u00fajra felfedez\u00e9se<\/h2>\n\n\n\n

A ker\u00e9kp\u00e1r \u00e1rus\u00edt\u00f3k eddig nem l\u00e1tott kereslettel szembes\u00fcltek tavaly, m\u00edg az emberek \u00faj bicikli utakat k\u00f6veteltek. Elterjedtt\u00e9 v\u00e1lt a v\u00e1rosi elektromos bicikli megoszt\u00f3 h\u00e1l\u00f3zat. Az aut\u00f3k pedig a sz\u00f3rakoz\u00e1s helysz\u00edn\u00e9v\u00e9 v\u00e1ltak, hiszen a n\u00e9metek aut\u00f3s mozikat, aut\u00f3s bulikat szerveztek a social distancing ir\u00e1nyelveknek megfelel\u0151en. Rengetegen b\u00e9reltek lak\u00f3 aut\u00f3t, \u00e9s a n\u00e9metek 34%-a nyilatkozta, hogy orsz\u00e1gon bel\u00fcli utaz\u00e1st terveznek 2020-ban. 2019-hez k\u00e9pest dupl\u00e1j\u00e1ra n\u0151tt a lak\u00f3aut\u00f3k ut\u00e1ni kereslet az orsz\u00e1gban.<\/p>\n\n\n\n

Braz\u00edlia: Digit\u00e1lis m\u0171v\u00e9szet<\/h2>\n\n\n\n

A digit\u00e1lis m\u0171v\u00e9szet m\u00e1r a pand\u00e9mia el\u0151tt is felt\u00f6r\u0151 \u00e1gban volt Braz\u00edli\u00e1ban, de a v\u00edrushelyzet egy \u00fajabb l\u00f6ketet adott a sz\u00e1m\u00e1ra. Sao Paolo-ban megny\u00edlt az els\u0151 digit\u00e1lis m\u00fazeum, ami seg\u00edti a tehets\u00e9ges m\u0171v\u00e9szek kibontakoz\u00e1s\u00e1t, \u00e9s \u00faj munkahelyek teremt\u00e9s\u00e9t. A digit\u00e1lis festm\u00e9nyek kereslete jelent\u0151sen megn\u0151tt a 2020-as \u00e9vben, aminek a 77%-\u00e1\u00e9rt a 18-35 \u00e9v kor\u00fa Facebook felhaszn\u00e1l\u00f3k a felel\u0151sek.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Mi\u00e9rt fontosak ezek a 2020-as adatok?<\/h2>\n\n\n\n

A marketing egy folyamatosan v\u00e1ltoz\u00f3 ipar\u00e1g, ahol nemcsak a marketing megold\u00e1sok \u00e9s platformok v\u00e1ltoz\u00e1s\u00e1val kell tiszt\u00e1ban lenni, hanem a t\u00e1rsadalom ir\u00e1ny\u00e1val is. Ezek a kimutat\u00e1sok kritikusak azoknak a v\u00e1llalatoknak, akik az adott orsz\u00e1gban terveznek terjeszkedni<\/a>, \u00faj \u00fczletet nyitni, hogy meg tudj\u00e1k \u00e1llap\u00edtani, van-e el\u00e9g kereslet a term\u00e9k\u00fckre.<\/p>\n\n\n\n

2020 mindenki sz\u00e1m\u00e1ra megmutatta, hogy alkalmazkodni kell a c\u00e9lk\u00f6z\u00f6ns\u00e9g ig\u00e9nyeihez, \u00e9s innov\u00e1lni kell a technol\u00f3giai megold\u00e1sainkat, hiszen csak \u00edgy lesz\u00fcnk k\u00e9pesek fenntartani saj\u00e1t v\u00e1llalkoz\u00e1sunkat, m\u00e1sokat seg\u00edteni, \u00e9s valami maradand\u00f3t alkotni.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A Facebook nemr\u00e9giben publik\u00e1lta azt elemz\u00e9st, ami megmutatja, hogy az elm\u00falt b\u0151 \u00e9vben (2019 \u00c1prilis-2020 Szeptember) milyen t\u00e9m\u00e1kr\u00f3l besz\u00e9ltek a Facebook-ot haszn\u00e1l\u00f3, 18 \u00e9ven fel\u00fcli felhaszn\u00e1l\u00f3k egyes orsz\u00e1gokban. Ezt az emberek online viselked\u00e9s\u00e9b\u0151l, \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00e9b\u0151l, \u00e9s online besz\u00e9lget\u00e9seikb\u0151l sz\u0171rt\u00e9k le, majd megoszt\u00f3 eredm\u00e9nyek eset\u00e9n lok\u00e1lis, megb\u00edzhat\u00f3 forr\u00e1sokhoz fordultak meger\u0151s\u00edt\u00e9s v\u00e9gett.<\/p>\n","protected":false},"author":2,"featured_media":2831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[155,11,69],"tags":[],"yoast_head":"\nMir\u0151l besz\u00e9ltek az emberek 2020-ban a Facebook-on? - Rocketing<\/title>\n<meta name=\"description\" content=\"Mir\u0151l besz\u00e9ltek az emberek a Facebook k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformon 2020-ban? 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