{"id":3032,"date":"2021-10-04T18:24:28","date_gmt":"2021-10-04T16:24:28","guid":{"rendered":"https:\/\/rocketing.hu\/?p=3032"},"modified":"2021-12-06T12:25:13","modified_gmt":"2021-12-06T10:25:13","slug":"igy-keszulj-fel-a-black-fridayre-ha-webaruhazad-van","status":"publish","type":"post","link":"https:\/\/rocketing.hu\/igy-keszulj-fel-a-black-fridayre-ha-webaruhazad-van\/","title":{"rendered":"\u00cdgy k\u00e9sz\u00fclj fel a Black Friday-re, ha web\u00e1ruh\u00e1zad van"},"content":{"rendered":"\n

Ma m\u00e1r szinte nem tal\u00e1lkozunk olyan online v\u00e1s\u00e1rl\u00f3val, aki ne hallott volna a Black Friday-r\u0151l, azaz Fekete P\u00e9ntekr\u0151l. Ez a trend, mint sok m\u00e1s, Amerik\u00e1b\u00f3l indult, ahol az \u00fczleteket szab\u00e1lyosan megostromolt\u00e1k a v\u00e1s\u00e1rl\u00f3k \u00f3ri\u00e1si kedvezm\u00e9nyeik miatt.<\/p>\n\n\n\n

Haz\u00e1nkban sosem \u00f6rvendett ekkora n\u00e9pszer\u0171s\u00e9gnek, \u00e9s sajnos egyre ink\u00e1bb azt vessz\u00fck \u00e9szre, hogy a hazai v\u00e1s\u00e1rl\u00f3k gyanakv\u00f3v\u00e1 v\u00e1ltak az elad\u00f3kkal szemben, mert \u0151k sokszor megemelik a term\u00e9kek \u00e1r\u00e1t m\u00e9g miel\u0151tt leakci\u00f3zn\u00e1k azokat. \u00cdgy sokszor ugyanazon az \u00e1ron juthatunk hozz\u00e1 a term\u00e9kekhez, de m\u00e9gis cs\u00e1b\u00edt\u00f3bbnak t\u0171nik az aj\u00e1nlat.<\/p>\n\n\n\n

A GVH szerint eddig is komoly b\u00fcntet\u00e9sek j\u00e1rtak a v\u00e1s\u00e1rl\u00f3k megt\u00e9veszt\u00e9s\u00e9\u00e9rt, \u00e1m m\u00e1r egy Eur\u00f3pai Uni\u00f3s jogszab\u00e1ly<\/a> is kimondja, hogy \u00e1rengedm\u00e9ny eset\u00e9n az eredeti \u00e1rnak az akci\u00f3t megel\u0151z\u0151 30 nap legalacsonyabb \u00e1r\u00e1nak kell lennie. \u00dagyhogy web\u00e1ruh\u00e1z tulajdonosk\u00e9nt m\u00e1r ennek az elv\u00e1r\u00e1snak is meg kell felelned.<\/p>\n\n\n\n

\u00c1m a jogszab\u00e1lyok betart\u00e1s\u00e1n k\u00edv\u00fcl – ami a k\u00f6telez\u0151 minimum -, sz\u00e1mos m\u00e1s m\u00f3don is fel tudsz k\u00e9sz\u00fclni erre az id\u0151szakra, hogy az biztosan j\u00f3l siker\u00fclj\u00f6n c\u00e9ged sz\u00e1m\u00e1ra. <\/strong><\/p>\n\n\n\n

L\u00e1ssuk ezeket a lehet\u0151s\u00e9geket!<\/strong><\/p>\n\n\n\n

\"black<\/figure>\n\n\n\n

1. Ellen\u0151rizd t\u00e1rhelyed, \u00e9s szervered kapacit\u00e1s\u00e1t<\/h2>\n\n\n\n

Amennyiben nagy rohamra sz\u00e1m\u00edtasz, mindenk\u00e9ppen ellen\u0151rizd t\u00e1rhelyed \u00e9s szervered kapacit\u00e1s\u00e1t, hogy elker\u00fcld a weboldal l\u00e1togat\u00f3k sz\u00e1m\u00e1nak hirtelen n\u00f6veked\u00e9se miatt okozott le\u00e1ll\u00e1st. Egy ilyen baki kellemetlen mindenki sz\u00e1m\u00e1ra, r\u00e1ad\u00e1sul ak\u00e1r t\u00f6bb milli\u00f3 forintos kies\u00e9st is jelenthet.<\/p>\n\n\n\n

Ezen k\u00edv\u00fcl \u00e9rdemes B, \u00e9s C tervet is fel\u00e1ll\u00edtanod a Black Friday strat\u00e9gi\u00e1dban<\/strong>, ha valami okn\u00e1l fogva m\u00e9gis technol\u00f3giai neh\u00e9zs\u00e9gekbe \u00fctk\u00f6zn\u00e9l.<\/p>\n\n\n\n

2. Hozz l\u00e9tre konverzi\u00f3-optimaliz\u00e1l\u00e1s c\u00e9llal felugr\u00f3 ablakokat<\/h2>\n\n\n\n

Biztosan azt gondolod, hogy a felugr\u00f3 ablakok elcs\u00e9peltek, de a sz\u00e1mok pont ennek az ellenkez\u0151j\u00e9t mutatj\u00e1k. A legt\u00f6bb pop-up 3-12% k\u00f6z\u00f6tti konverzi\u00f3t is k\u00e9pes produk\u00e1lni, ami egy nagyon szuper ar\u00e1ny a hirdet\u00e9sek \u00e1tlagosan 2-3%-os konverzi\u00f3s ar\u00e1ny\u00e1hoz k\u00e9pest. Persze ne \u00fagy tekints a felugr\u00f3 ablakokra, mint egy \u00f6n\u00e1ll\u00f3 marketing eszk\u00f6zre, hiszen ez is akkor hat\u00e1sos legink\u00e1bb, ha m\u00e1s marketing megold\u00e1ssokkal is kieg\u00e9sz\u00edted.<\/p>\n\n\n\n

Fontos azt is tudnod, hogy mint a marketing minden m\u00e1s ter\u00fclet\u00e9n, a CRO-n\u00e1l, azaz a Conversion Rate Optimization-n\u00e9l is elengedhetetlen a strat\u00e9gia kialak\u00edt\u00e1sa.<\/strong> Egy szuper CRO eszk\u00f6zzel szegment\u00e1lhatod a weboldalra \u00e9rkezett felhaszn\u00e1l\u00f3idat, \u00e9s mindenkinek c\u00e9lzott \u00fczeneteket jelen\u00edthetsz meg, ami a v\u00e1s\u00e1rl\u00e1si folyamat k\u00f6vetkez\u0151 l\u00e9pcs\u0151fok\u00e1ra tereli \u0151ket.<\/p>\n\n\n\n

Black Friday-n\u00e1l p\u00e9ld\u00e1ul minden \u00faj l\u00e1togat\u00f3t \u00fcdv\u00f6z\u00f6lhetsz egy ablakkal, ami azonnal a kedvezm\u00e9nyes aj\u00e1nlatokhoz navig\u00e1lja \u0151ket, vagy k\u00e9sz\u00edthetsz egy megold\u00e1st, ami a kos\u00e1relhagy\u00e1sok sz\u00e1m\u00e1t is cs\u00f6kkenti.<\/p>\n\n\n\n

3. K\u00e9sz\u00edts v\u00e1s\u00e1rl\u00e1si \u00fatmutat\u00f3kat, \u00e9s m\u00e1s term\u00e9kspecifikus blogbejegyz\u00e9seket<\/h2>\n\n\n\n

Egy kor\u00e1bbi bejegyz\u00e9s\u00fcnkben m\u00e1r olvashattad, hogy mi\u00e9rt \u00e9rdemes web\u00e1ruh\u00e1zaknak is blogot fenntartaniuk.<\/a> A Black Friday, \u00e9s az \u00fcnnepi id\u0151szak k\u00f6zeledt\u00e9vel \u00e9rdemes olyan hossz\u00fa, sarokk\u0151 tartalmakat k\u00e9sz\u00edtened, melyek seg\u00edtenek a l\u00e1togat\u00f3knak aj\u00e1nd\u00e9kot v\u00e1lasztani, vagy megtal\u00e1lni term\u00e9keid k\u00f6z\u00fcl a hozz\u00e1juk ill\u0151t.<\/strong> Saj\u00e1t p\u00e9ld\u00e1db\u00f3l is biztosan tudod, hogy mennyire neh\u00e9z \u00e9vr\u0151l-\u00e9vre valami \u00fajat el\u0151h\u00fazni a tarsolyb\u00f3l Kar\u00e1csonykor. Seg\u00edts, hogy v\u00e1s\u00e1rl\u00f3idnak ez egyszer\u0171bb legyen!<\/p>\n\n\n\n

4. Hozz l\u00e9tre csomagaj\u00e1nlatokat<\/h2>\n\n\n\n

A csomagaj\u00e1nlat kiv\u00e1l\u00f3 eszk\u00f6z arra, hogy n\u00f6veld az \u00e1tlagos kos\u00e1r\u00e9rt\u00e9ket.<\/strong> Az emberek szeretnek aj\u00e1nd\u00e9kcsomagokat v\u00e1s\u00e1rolni, hiszen leveszi az aj\u00e1nd\u00e9kok \u00f6sszev\u00e1logat\u00e1s\u00e1val j\u00e1r\u00f3 terhet a v\u00e1llukr\u00f3l.<\/p>\n\n\n\n

Hozz l\u00e9tre specifikus Black Friday csomagaj\u00e1nlatokat, \u00e9s eg\u00e9sz\u00edtsd ki vel\u00fck kedvezm\u00e9nyes term\u00e9kpalett\u00e1d!<\/p>\n\n\n\n

5. K\u00e9sz\u00edts automatiz\u00e1lt h\u00edrlev\u00e9l kamp\u00e1nyokat<\/h2>\n\n\n\n

Ha igaz\u00e1n profi akarsz lenni, akkor nem feledkezel meg a lead-ek, vagy a v\u00e1s\u00e1rl\u00f3k ut\u00f3\u00e9let\u00e9r\u0151l sem, hiszen a PPC kamp\u00e1nyaid<\/a> \u00e1ltal terelt forgalmat nem csak Fekete P\u00e9nteken tudod kihaszn\u00e1lni. <\/strong><\/p>\n\n\n\n

Az automata e-mail kamp\u00e1nyok<\/a>nak k\u00fcl\u00f6nb\u00f6z\u0151 c\u00e9ljaik lehetnek, amik k\u00f6z\u00fcl az egyik legfontosabb, \u00e9s leghat\u00e1sosabb az \u00fcdv\u00f6zl\u0151 e-mail sorozat, amiben megismerteted a c\u00e9ged, a misszi\u00f3d, \u00e9s term\u00e9keid az \u00e9rdekl\u0151d\u0151kkel. Ha ilyen kamp\u00e1ny szeretn\u00e9l eszk\u00f6z\u00f6lni, akkor m\u00e1r j\u00f3val Black Friday el\u0151tt k\u00e9sz\u00edtsd el az \u00fczeneteket, hogy mire elj\u00f6n az \u00f3ri\u00e1si kedvezm\u00e9nyek ideje, m\u00e1r legyen el\u00e9g lead-ed, akik m\u00e1r megismerkedtek c\u00e9ged c\u00e9lkit\u0171z\u00e9seivel, \u00e9s \u00e9rt\u00e9keivel.<\/p>\n\n\n\n

Ezen k\u00edv\u00fcl \u00e9rdemes automata h\u00edrlev\u00e9l kamp\u00e1nyt k\u00e9sz\u00edteni azoknak, akik n\u00e1lad v\u00e1s\u00e1roltak a Black Friday alatt, \u00edgy k\u00f6nnyebben visszat\u00e9r\u0151 v\u00e1s\u00e1rl\u00f3v\u00e1 konvert\u00e1lhatod \u0151ket. <\/strong><\/p>\n\n\n\n

Ha m\u00e9g t\u00f6bb marketing tippet szeretn\u00e9l olvasni arr\u00f3l, hogy hogyan k\u00e9sz\u00fclhetsz fel az \u00e9v v\u00e9gi \u0151r\u00fcletre, olvasd el ezt a cikk\u00fcnket<\/a>, amiben m\u00e9g t\u00f6bb kasszarobbant\u00f3 tippet \u00edrtunk le Neked!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ma m\u00e1r szinte nem tal\u00e1lkozunk olyan online v\u00e1s\u00e1rl\u00f3val, aki ne hallott volna a Black Friday-r\u0151l, azaz Fekete P\u00e9ntekr\u0151l. Ez a trend, mint sok m\u00e1s, Amerik\u00e1b\u00f3l indult, ahol az \u00fczleteket szab\u00e1lyosan megostromolt\u00e1k a v\u00e1s\u00e1rl\u00f3k \u00f3ri\u00e1si kedvezm\u00e9nyeik miatt. Haz\u00e1nkban sosem \u00f6rvendett ekkora n\u00e9pszer\u0171s\u00e9gnek, \u00e9s sajnos egyre ink\u00e1bb azt vessz\u00fck \u00e9szre, hogy a hazai v\u00e1s\u00e1rl\u00f3k gyanakv\u00f3v\u00e1 v\u00e1ltak az […]<\/p>\n","protected":false},"author":1,"featured_media":3033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[155,110,22,69,125],"tags":[],"yoast_head":"\n\u00cdgy k\u00e9sz\u00fclj fel a Black Friday-re, ha web\u00e1ruh\u00e1zad van - Rocketing<\/title>\n<meta name=\"description\" content=\"Ismerkedj meg Black Friday marketing tippjeinkkel, melyekkel felk\u00e9sz\u00fclhetsz a weboldal l\u00e1togat\u00f3 \u00e1radatra, \u00e9s t\u00f6bb bev\u00e9telre tehetsz szert!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketing.hu\/igy-keszulj-fel-a-black-fridayre-ha-webaruhazad-van\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00cdgy k\u00e9sz\u00fclj fel a Black Friday-re, ha web\u00e1ruh\u00e1zad van - Rocketing\" \/>\n<meta property=\"og:description\" content=\"Ismerkedj meg Black Friday marketing tippjeinkkel, melyekkel felk\u00e9sz\u00fclhetsz a weboldal l\u00e1togat\u00f3 \u00e1radatra, \u00e9s t\u00f6bb bev\u00e9telre tehetsz szert!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rocketing.hu\/igy-keszulj-fel-a-black-fridayre-ha-webaruhazad-van\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocketing Online Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-04T16:24:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T10:25:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2021\/10\/black-friday-rocketing-1-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rocketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"rocketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketing.hu\/igy-keszulj-fel-a-black-fridayre-ha-webaruhazad-van\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketing.hu\/igy-keszulj-fel-a-black-fridayre-ha-webaruhazad-van\/\"},\"author\":{\"name\":\"rocketing\",\"@id\":\"https:\/\/rocketing.hu\/#\/schema\/person\/60060c17ab9f5b4e77daa2f446ac90d2\"},\"headline\":\"\u00cdgy k\u00e9sz\u00fclj fel a Black Friday-re, ha web\u00e1ruh\u00e1zad van\",\"datePublished\":\"2021-10-04T16:24:28+00:00\",\"dateModified\":\"2021-12-06T10:25:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rocketing.hu\/igy-keszulj-fel-a-black-fridayre-ha-webaruhazad-van\/\"},\"wordCount\":975,\"publisher\":{\"@id\":\"https:\/\/rocketing.hu\/#organization\"},\"articleSection\":[\"Facebook hirdet\u00e9s\",\"Google Ads\",\"Marketing tan\u00e1csok\",\"Social Media\",\"Tartalommarketing\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rocketing.hu\/igy-keszulj-fel-a-black-fridayre-ha-webaruhazad-van\/\",\"url\":\"https:\/\/rocketing.hu\/igy-keszulj-fel-a-black-fridayre-ha-webaruhazad-van\/\",\"name\":\"\u00cdgy k\u00e9sz\u00fclj fel a Black Friday-re, ha web\u00e1ruh\u00e1zad van - 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