{"id":3627,"date":"2022-02-11T18:58:04","date_gmt":"2022-02-11T16:58:04","guid":{"rendered":"https:\/\/rocketing.hu\/?p=3627"},"modified":"2022-02-11T18:58:07","modified_gmt":"2022-02-11T16:58:07","slug":"minden-amit-a-google-performance-max-kampanytipusrol-tudnod-kell","status":"publish","type":"post","link":"https:\/\/rocketing.hu\/minden-amit-a-google-performance-max-kampanytipusrol-tudnod-kell\/","title":{"rendered":"Minden, amit a Google Performance Max kamp\u00e1nyt\u00edpusr\u00f3l tudnod kell"},"content":{"rendered":"\n<p>\u00daj eszk\u00f6zt adott a hirdet\u00e9skezel\u0151k kez\u00e9be a Google, ami nem m\u00e1s, mint a Performance Max, azaz a teljes\u00edtm\u00e9nymaximaliz\u00e1l\u00f3 kamp\u00e1ny. M\u00e1r 2021-ben is lehetett tesztelni a b\u00e9ta verzi\u00f3t, de ma m\u00e1r teljes val\u00f3j\u00e1ban a v\u00e1llalkoz\u00e1sok rendelkez\u00e9s\u00e9re \u00e1ll az \u00faj kamp\u00e1nyt\u00edpus.<\/p>\n\n\n\n<p>Mivel meglehet\u0151sen \u00faj dologr\u00f3l van sz\u00f3, fontosnak tartjuk, hogy mi is \u00edrjunk r\u00f3la, hogy olvas\u00f3ink megismerj\u00e9k az el\u0151tt\u00fck \u00e1ll\u00f3 lehet\u0151s\u00e9geket. Ebben a cikkben minden fontos inform\u00e1ci\u00f3t \u00f6sszeszedt\u00fcnk a Performance Max kamp\u00e1nnyal kapcsolatban, amelyeket Neked is tudnod kell!<\/p>\n\n\n\n<h2>Mi az a Google Performance Max kamp\u00e1ny?<\/h2>\n\n\n\n<p>A Performance Max, azaz teljes\u00edtm\u00e9nymaximaliz\u00e1l\u00f3 kamp\u00e1ny egy \u00faj automatiz\u00e1lt kamp\u00e1nyt\u00edpus a Google Ads rendszer\u00e9ben, ami mesters\u00e9ges intelligenci\u00e1t haszn\u00e1l ahhoz, hogy a v\u00e1llalkoz\u00e1s c\u00e9ljainak megfelel\u0151, reszponz\u00edv hirdet\u00e9seket mutasson az internetez\u0151knek. Ezek az automatiz\u00e1lt kamp\u00e1nyok a Google \u00f6sszes h\u00e1l\u00f3zat\u00e1n megjelenhetnek, mint p\u00e9ld\u00e1ul a YouTube, a Display, a Keres\u00e9s, a Discovery, a Shopping, a Gmail \u00e9s a Google T\u00e9rk\u00e9p.<\/p>\n\n\n\n<h2>Egy \u00faj c\u00e9lalap\u00fa kamp\u00e1nyt\u00edpus<\/h2>\n\n\n\n<p>A Performance Max alapvet\u0151en egy c\u00e9lalap\u00fa kamp\u00e1nyt\u00edpus, teh\u00e1t a <strong>be\u00e1ll\u00edtott \u00fczleti c\u00e9lhoz m\u00e9rten fogja optimaliz\u00e1lni val\u00f3s id\u0151ben a mesters\u00e9ges intelligencia a hirdet\u00e9seket<\/strong>. A Google saj\u00e1t bevall\u00e1sa szerint a Search kamp\u00e1nyok kieg\u00e9sz\u00edt\u0151jek\u00e9nt j\u00f6tt l\u00e9tre.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=hu\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-1024x512.jpg\" alt=\"\" class=\"wp-image-3630\" srcset=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-1024x512.jpg 1024w, https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-300x150.jpg 300w, https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-768x384.jpg 768w, https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-720x360.jpg 720w, https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-969x485.jpg 969w, https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>K\u00e9p forr\u00e1sa: https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=hu<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>A k\u00f6vetkez\u0151 \u00fczleti c\u00e9lok k\u00f6z\u00fcl v\u00e1laszthatunk:<\/strong><\/p>\n\n\n\n<ul><li>\u00c9rt\u00e9kes\u00edt\u00e9s<\/li><li>Potenci\u00e1lis \u00fcgyfelek<\/li><li>Webhelyforgalom<\/li><li>Helyi bolti l\u00e1togat\u00e1sok \u00e9s prom\u00f3ci\u00f3<\/li><li>Kamp\u00e1ny l\u00e9trehoz\u00e1sa c\u00e9l\u00fatmutat\u00f3 n\u00e9lk\u00fcl<\/li><\/ul>\n\n\n\n<p>Teh\u00e1t ebb\u0151l is k\u00f6vetkezik, hogy <strong>a teljes\u00edtm\u00e1nymaximaliz\u00e1l\u00f3 kamp\u00e1ny akkor m\u0171k\u00f6dik a legjobban, amikor van egy konkr\u00e9t c\u00e9lja a v\u00e1llalkoz\u00e1snak, teh\u00e1t <a href=\"https:\/\/rocketing.hu\/mik-a-marketing-strategia-elemei\/\">egy <\/a><a href=\"https:\/\/rocketing.hu\/mik-a-marketing-strategia-elemei\/\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gia <\/a>ment\u00e9n marketingezik.<\/strong><\/p>\n\n\n\n<h2>Mire van sz\u00fcks\u00e9ged, hogy Te is haszn\u00e1lhasd?<\/h2>\n\n\n\n<h3>1. Min\u00e9l t\u00f6bb kreat\u00edv<\/h3>\n\n\n\n<p>A Google hirdet\u00e9si fi\u00f3k megl\u00e9te, a megfelel\u0151 be\u00e1ll\u00edt\u00e1sok \u00e9s a konkr\u00e9t c\u00e9l mellett sz\u00fcks\u00e9ged lesz <strong>min\u00e9l t\u00f6bb kreat\u00edv elemre<\/strong>, amelyet a Google algoritmusa a saj\u00e1t kedv\u00e9re tud tesztelni. Min\u00e9l t\u00f6bb sz\u00f6veg, vide\u00f3 \u00e9s k\u00e9p \u00e1ll a rendszer rendelkez\u00e9s\u00e9re, ann\u00e1l t\u00f6bb kombin\u00e1ci\u00f3t tud letesztelni a c\u00e9lk\u00f6z\u00f6ns\u00e9gen. A min\u0151s\u00e9gi kreat\u00edvok a Google szerint is alkalmasak arra, hogy jav\u00edts\u00e1k a kamp\u00e1ny teljes\u00edtm\u00e9ny\u00e9t.<\/p>\n\n\n\n<h3>2. K\u00f6z\u00f6ns\u00e9gjelek<\/h3>\n\n\n\n<p>B\u00e1r az AI mag\u00e1t\u00f3l optimaliz\u00e1lja a kamp\u00e1nyt, a Google m\u00e9gis fontosnak tartja, hogy olyan adatokkal szolg\u00e1ljunk az algoritmus sz\u00e1m\u00e1ra, amivel m\u00e9g pontosabb\u00e1 teheti a c\u00e9lz\u00e1st. Ilyen k\u00f6z\u00f6ns\u00e9gjelek p\u00e9ld\u00e1ul az \u00fcgyf\u00e9ladatok vagy a weboldall\u00e1togat\u00f3k adatai.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>&#8220;Mivel a k\u00f6z\u00f6ns\u00e9gjelek haszn\u00e1lat\u00e1val a Google val\u00f3s id\u0151ben szerez tud\u00e1st a fogyaszt\u00f3k sz\u00e1nd\u00e9kair\u00f3l \u00e9s preferenci\u00e1ir\u00f3l az \u00d6n \u00e1ltal megadott be\u00e1ll\u00edt\u00e1sokkal p\u00e1ros\u00edtva, a Teljes\u00edtm\u00e9nymaximaliz\u00e1l\u00e1s olyan \u00faj \u00fcgyf\u00e9lszegmenseket szabad\u00edthat fel, amelyekre tal\u00e1n nem is sz\u00e1m\u00edtott.&#8221; <\/p><cite>Google Support<\/cite><\/blockquote>\n\n\n\n<h3>3. Aj\u00e1nlatt\u00e9teli strat\u00e9gia kiv\u00e1laszt\u00e1sa<\/h3>\n\n\n\n<p>Harmadj\u00e1ra, az aj\u00e1nlatt\u00e9teli strat\u00e9gia kiv\u00e1laszt\u00e1s\u00e1ra is sz\u00fcks\u00e9g lesz a megfelel\u0151 konverzi\u00f3m\u00e9r\u00e9s \u00e9s optimaliz\u00e1l\u00e1s \u00e9rdek\u00e9ben. Ilyen lehet p\u00e9ld\u00e1ul a smart bidding, vagyis az automatikus aj\u00e1nlatt\u00e9tel, amikor a Google mag\u00e1t\u00f3l m\u00f3dos\u00edtja az aj\u00e1nlatokat a c\u00e9l f\u00fcggv\u00e9ny\u00e9ben. Ezen t\u00fal opcion\u00e1lisan v\u00e1laszthatjuk m\u00e9g a konverzi\u00f3s \u00e9rt\u00e9k (ROAS) vagy a konverzi\u00f3k sz\u00e1m\u00e1nak maximaliz\u00e1l\u00e1s\u00e1t is.<\/p>\n\n\n\n<h3>4. K\u00f6lts\u00e9gvet\u00e9s<\/h3>\n\n\n\n<p>B\u00e1r ez mag\u00e1t\u00f3l \u00e9rtet\u0151d\u0151, de a Google-nek sz\u00fcks\u00e9ge van egy k\u00f6lts\u00e9gkeretre, amib\u0151l gazd\u00e1lkodni tud a hirdet\u00e9sek megjelen\u00e9se \u00e9rdek\u00e9ben. A Performance Max kamp\u00e1ny automatikusan a k\u00f6lts\u00e9gkeret optimaliz\u00e1l\u00e1s\u00e1t is elv\u00e9gzi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-2-1024x576.png\" alt=\"\" class=\"wp-image-3633\" srcset=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-2-1024x576.png 1024w, https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-2-300x169.png 300w, https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-2-768x432.png 768w, https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-2-1536x864.png 1536w, https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-2.png 2048w, https:\/\/rocketing.hu\/wp-content\/uploads\/2022\/02\/performance-max-2-720x405.png 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Mik a Performance Max kamp\u00e1ny el\u0151nyei?<\/h2>\n\n\n\n<ul><li>A kamp\u00e1ny haszn\u00e1lat\u00e1val \u00faj c\u00e9lk\u00f6z\u00f6ns\u00e9geket fedezhetsz fel, amelyekre magadt\u00f3l nem gondolt\u00e1l volna. Ez az \u00e1ltalad megadott k\u00f6z\u00f6ns\u00e9gjelek \u00e9s a mesters\u00e9ges intelligencia \u00f6tv\u00f6zet\u00e9nek k\u00f6sz\u00f6nhet\u0151.<\/li><li>Jobb eredm\u00e9nyeket \u00e9rhetsz el, amelyek harmoniz\u00e1lnak a c\u00e9ljaiddal.<\/li><li>\u00c1tl\u00e1that\u00f3bb analitik\u00e1kat l\u00e1thatsz, b\u00e1r jelenleg m\u00e9g nem el\u00e9rhet\u0151 az \u00f6sszes tervezett mutat\u00f3.<\/li><li>Ki\u00e9lvezheted az adat-vez\u00e9relt, automatiz\u00e1lt menedzsment el\u0151nyeit.<\/li><li>Leegyszer\u0171s\u00edtheted a menedzsmentet \u00e9s k\u00f6nnyebb\u00e9 v\u00e1lik az automatiz\u00e1ci\u00f3 haszn\u00e1lata.<\/li><\/ul>\n\n\n\n<h2>Kiknek aj\u00e1nljuk az \u00faj kamp\u00e1nyt\u00edpus haszn\u00e1lat\u00e1t?<\/h2>\n\n\n\n<p>\u00c1ltal\u00e1noss\u00e1gban mondhatjuk, hogy <strong>mindenkinek \u00e9rdemes egy tesztet futtatnia ezzel az \u00faj opci\u00f3val.<\/strong> Term\u00e9szetesen mi is kipr\u00f3b\u00e1ltuk \u00fcgyfeleinkn\u00e9l \u00e9s eddigi tapasztalataink alapj\u00e1n a legt\u00f6bb esetben jobb eredm\u00e9nyt tud el\u00e9rni a Performance Max, mint m\u00e1s kamp\u00e1nyok. Mivel t\u00f6bbf\u00e9le hirdet\u00e9st\u00edpust \u00f6tv\u00f6z, \u00edgy a hat\u00e1soss\u00e1ga sz\u00e1munkra megk\u00e9rd\u0151jelezhetetlen.<\/p>\n\n\n\n<h2>Milyen &#8220;h\u00e1tul\u00fct\u0151i&#8221; lehetnek?<\/h2>\n\n\n\n<p>B\u00e1r a Performance Max egy kiemelked\u0151 kamp\u00e1nyt\u00edpus, m\u00e9gis <strong>vannak olyan t\u00e9nyez\u0151k, amelyeket mindenkinek figyelembe kell vennie, amennyiben ki szeretn\u00e9 pr\u00f3b\u00e1lni ezt a lehet\u0151s\u00e9get, ak\u00e1r r\u00f6vid, ak\u00e1r hossz\u00fa t\u00e1von:<\/strong><\/p>\n\n\n\n<ul><li><strong>A Google Ads alapvet\u0151en a Performance Max kamp\u00e1nyt fogja prioriz\u00e1lni,<\/strong> \u00edgy k\u00f6nnyen lehet, hogy elviszi a k\u00f6lts\u00e9gkeretet a t\u00f6bbi kamp\u00e1ny el\u0151l, ez\u00e9rt azok nem fognak annyiszor megjelenni.<\/li><li>Mint minden automatiz\u00e1lt kamp\u00e1nyt\u00edpusnak, a <strong>Performance Maxnak is nagyobb napi k\u00f6lts\u00e9gvet\u00e9sre van sz\u00fcks\u00e9ge a kombin\u00e1ci\u00f3k letesztel\u00e9se miatt. <\/strong>Ez\u00e9rt az alacsony napi hirdet\u00e9sk\u00f6lts\u00e9ggel rendelkez\u0151 v\u00e1llalkoz\u00f3k sz\u00e1m\u00e1ra nem ez lesz a befut\u00f3 kamp\u00e1ny. Alacsony k\u00f6lts\u00e9gkerettel is lehet megt\u00e9r\u00fcl\u0151, de kisebb lesz a megt\u00e9r\u00fcl\u00e9se, mintha napi t\u00f6bb ezer forintot k\u00f6lten\u00e9nk el seg\u00edts\u00e9g\u00e9vel.<\/li><li> Mivel m\u00e9g gyerekcip\u0151ben j\u00e1r, <strong>lebontott adatok nem \u00e1llnak az elemz\u0151k rendelkez\u00e9s\u00e9re<\/strong>. Ez az adathi\u00e1ny jelenleg abban jelenik meg, hogy nem l\u00e1tjuk azt, hogy a konverzi\u00f3 melyik t\u00edpus\u00fa hirdet\u00e9sb\u0151l jelent meg, p\u00e9ld\u00e1ul Gmail, shopping, vide\u00f3, vagy Google T\u00e9rk\u00e9p. Ez egyenl\u0151re neh\u00e9zs\u00e9geket okoz a konkl\u00fazi\u00f3 levon\u00e1s\u00e1ban.<\/li><li>Alapvet\u0151en a Search hirdet\u00e9sek kieg\u00e9sz\u00edt\u00e9sek\u00e9nt lett kital\u00e1lva, \u00edgy p\u00e9ld\u00e1ul <strong>ha csak Google Shopping hirdet\u00e9s fut mellette, akkor k\u00e9pes lerontani annak a kamp\u00e1nynak a teljes\u00edtm\u00e9ny\u00e9t.<\/strong><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00daj eszk\u00f6zt adott a hirdet\u00e9skezel\u0151k kez\u00e9be a Google, ami nem m\u00e1s, mint a Performance Max, azaz a teljes\u00edtm\u00e9nymaximaliz\u00e1l\u00f3 kamp\u00e1ny. M\u00e1r 2021-ben is lehetett tesztelni a b\u00e9ta verzi\u00f3t, de ma m\u00e1r teljes val\u00f3j\u00e1ban a v\u00e1llalkoz\u00e1sok rendelkez\u00e9s\u00e9re \u00e1ll az \u00faj kamp\u00e1nyt\u00edpus. Mivel meglehet\u0151sen \u00faj dologr\u00f3l van sz\u00f3, fontosnak tartjuk, hogy mi is \u00edrjunk r\u00f3la, hogy olvas\u00f3ink megismerj\u00e9k [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Minden, amit a Google Performance Max kamp\u00e1nyt\u00edpusr\u00f3l tudnod kell - Rocketing<\/title>\n<meta name=\"description\" content=\"Tudj meg mindent a Google Performance Max kamp\u00e1nyt\u00edpusr\u00f3l, amit Te is kipr\u00f3b\u00e1lhatsz hirdet\u00e9si fi\u00f3kodban a teljes\u00edtm\u00e9ny maximaliz\u00e1l\u00e1s\u00e1hoz!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketing.hu\/minden-amit-a-google-performance-max-kampanytipusrol-tudnod-kell\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minden, amit a Google Performance Max kamp\u00e1nyt\u00edpusr\u00f3l tudnod kell - 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