{"id":4362,"date":"2023-08-02T13:58:15","date_gmt":"2023-08-02T11:58:15","guid":{"rendered":"https:\/\/rocketing.hu\/?p=4362"},"modified":"2023-08-02T13:58:17","modified_gmt":"2023-08-02T11:58:17","slug":"customer-journey-mapping","status":"publish","type":"post","link":"https:\/\/rocketing.hu\/customer-journey-mapping\/","title":{"rendered":"Customer journey mapping, azaz \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s"},"content":{"rendered":"\n

Napjaink kompetit\u00edv vil\u00e1g\u00e1ban elengedhetetlen, hogy v\u00e1llalatunk \u00e1tfog\u00f3an vizsg\u00e1lja a teljes \u00fcgyf\u00e9lutat, hiszen a z\u00f6kken\u0151mentes \u00fcgyf\u00e9l\u00e9lm\u00e9ny siker\u00fcnk kulcsfontoss\u00e1g\u00fa \u00f6sszetev\u0151je. Nemr\u00e9giben k\u00e9sz\u00fclt elemz\u00e9sek<\/a> szerint a teljes \u00fcgyf\u00e9l\u00e9lm\u00e9ny \u2013 azaz a m\u00e1rk\u00e1val val\u00f3 tal\u00e1lkoz\u00e1sok l\u00e1ncolata – jelent\u0151sebb, mint b\u00e1rmely egyedi \u00e9rintkez\u00e9si pont. Cikk\u00fcnk folytat\u00e1s\u00e1ban b\u0151vebben is olvashatsz az \u00fcgyf\u00e9l\u00fat felt\u00e9rk\u00e9pez\u00e9s\u00e9r\u0151l \u00e9s annak \u00fczleti jelent\u0151s\u00e9g\u00e9r\u0151l. Bejegyz\u00e9s\u00fcnkben a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny \u00e9s az \u00fcgyf\u00e9lel\u00e9gedetts\u00e9g fontoss\u00e1g\u00e1t is hangs\u00falyozzuk.<\/p>\n\n\n\n

\u00dcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s: Mi is ez pontosan?<\/h2>\n\n\n\n

Az \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s egy marketing megold\u00e1s, amely mag\u00e1ban foglalja a teljes \u00fcgyf\u00e9l\u00fat vizualiz\u00e1lt \u00e1br\u00e1zol\u00e1s\u00e1t, a kezdeti kapcsolatfelv\u00e9telt\u0151l az utols\u00f3 interakci\u00f3ig, azaz a term\u00e9k, illetve szolg\u00e1ltat\u00e1s megv\u00e1s\u00e1rl\u00e1s\u00e1ig. \u00c1tfog\u00f3 k\u00e9pet biztos\u00edt az \u00fcgyf\u00e9l \u00e9rz\u00e9seir\u0151l, interakci\u00f3ir\u00f3l \u00e9s \u00e9rintkez\u00e9si pontjair\u00f3l a v\u00e1llalkoz\u00e1ssal val\u00f3 kapcsolat k\u00fcl\u00f6nb\u00f6z\u0151 f\u00e1zisaiban. C\u00e9lja a fogyaszt\u00f3 n\u00e9z\u0151pontj\u00e1nak \u00e9s v\u00e1s\u00e1rl\u00e1s sor\u00e1n tapasztalt \u00e9lm\u00e9nyeinek alapos megismer\u00e9se. Ezen n\u00e9z\u0151pontok, negat\u00edv \u00e9s pozit\u00edv \u00e9lm\u00e9nyek megismer\u00e9se r\u00e9v\u00e9n azonos\u00edtani tudjuk a probl\u00e9m\u00e1s pontokat, \u00edgy el\u0151seg\u00edtve \u00fcgyfeleink meg\u00e9rt\u00e9s\u00e9t \u00e9s taktik\u00e1ink egyedi ig\u00e9nyeket szem el\u0151tt tart\u00f3 finomhangol\u00e1s\u00e1t.<\/p>\n\n\n\n

A CJM (Customer Journey Mapping) egyik legnagyobb el\u0151nye a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny jav\u00edt\u00e1sa. A felt\u00e9rk\u00e9pez\u00e9s seg\u00edts\u00e9g\u00e9vel intuit\u00edvabb \u00e9s felhaszn\u00e1l\u00f3bar\u00e1tabb folyamatokat alak\u00edthatunk ki.<\/p>\n\n\n\n

Milyen szakaszokra bonthat\u00f3 az \u00fcgyf\u00e9l\u00fat?<\/h2>\n\n\n\n

Az \u00fcgyf\u00e9l\u00fat \u00f6t szakaszban k\u00fcl\u00f6n\u00edthet\u0151 el:<\/p>\n\n\n\n

Felismer\u00e9si szakasz:<\/h3>\n\n\n\n

Az \u00fcgyfelek felismerik, hogy a<\/a> f\u00e1jdalom pontjuk, azaz visszat\u00e9r\u0151 probl\u00e9m\u00e1juk van, majd kutat\u00e1st v\u00e9geznek a lehets\u00e9ges megold\u00e1sok megtal\u00e1l\u00e1sa \u00e9rdek\u00e9ben. A m\u00e1rk\u00e1k ezeket olyan oktat\u00e1si tartalmakkal igyekeznek orvosolni, mint a \u201ehogyan\u201d cikkek vagy a gyakori k\u00e9rd\u00e9sek szekci\u00f3k.<\/p>\n\n\n\n

M\u00e9rlegel\u00e9si szakasz:<\/h3>\n\n\n\n

Az \u00fcgyfelek elt\u00f6k\u00e9lik, hogy sz\u00fcks\u00e9g\u00fck van egy term\u00e9kre vagy szolg\u00e1ltat\u00e1sra, majd \u00f6sszehasonl\u00edtj\u00e1k a k\u00fcl\u00f6nb\u00f6z\u0151 m\u00e1rk\u00e1kat \u00e9s aj\u00e1nlatokat annak \u00e9rdek\u00e9ben, hogy megtal\u00e1lj\u00e1k a sz\u00e1mukra legmegfelel\u0151bb v\u00e1laszt\u00e1st. Az \u00f6sszehasonl\u00edt\u00e1sban olyan term\u00e9kmarketing-tartalmakra t\u00e1maszkodhatnak, mint term\u00e9klist\u00e1k vagy \u00f6sszehasonl\u00edt\u00f3 le\u00edr\u00e1sok.<\/p>\n\n\n\n

D\u00f6nt\u00e9si szakasz:<\/h3>\n\n\n\n

Az \u00fcgyfelek elhat\u00e1rozt\u00e1k magukat, \u00e9s k\u00e9szen \u00e1llnak a v\u00e1s\u00e1rl\u00e1sra. Ebben a szakaszban a v\u00e1s\u00e1rl\u00e1si folyamat z\u00f6kken\u0151mentess\u00e9g\u00e9re \u00e9rdemes a legink\u00e1bb \u00f6sszpontos\u00edtani, melyet ingyenes dem\u00f3k, konzult\u00e1ci\u00f3k, \u00e1r-\u00f6sszehasonl\u00edt\u00f3 oldalak vagy prom\u00f3ci\u00f3k sz\u00ednezhetnek.<\/p>\n\n\n\n

Megtart\u00e1si (retenci\u00f3s) szakasz:<\/h3>\n\n\n\n

Az \u00fcgyfelek m\u00e1r v\u00e1s\u00e1roltak, \u00e9s c\u00e9lunk, hogy a v\u00e1llalatn\u00e1l maradjanak. V\u00e1s\u00e1rl\u00f3ink megtart\u00e1s\u00e1t kidolgozott strat\u00e9gi\u00e1val, folyamatos \u00fcgyf\u00e9lszolg\u00e1lat biztos\u00edt\u00e1s\u00e1val \u00e9s megalapozott, r\u00e9szletes m\u00e1rka-le\u00edr\u00e1sokkal \u00e9rhetj\u00fck el. A strat\u00e9gi\u00e1k k\u00f6z\u00e9 tartoznak az elk\u00f6telezett \u00fcgyf\u00e9lsiker-menedzserek, valamint az el\u00e9rhet\u0151 \u00e9s empatikus \u00fcgyf\u00e9lszolg\u00e1lati csapatok vagy a k\u00f6nnyen hozz\u00e1f\u00e9rhet\u0151 tud\u00e1sb\u00e1zisok.<\/p>\n\n\n\n

H\u0171s\u00e9g szakasz:<\/h3>\n\n\n\n

Az \u00fcgyfeleink h\u0171s\u00e9gesek a m\u00e1rk\u00e1hoz, s\u0151t, jobb esetben akt\u00edvan n\u00e9pszer\u0171s\u00edtik is azt csal\u00e1djuk, bar\u00e1taik, ismer\u0151seik k\u00f6reiben. Ennek \u00e9rdek\u00e9ben arra kell \u00f6sszpontos\u00edtanunk, hogy a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny v\u00e9gpontt\u00f3l v\u00e9gpontig probl\u00e9mamentes \u00e9s \u00e9lvezetes legyen. A h\u0171s\u00e9gf\u00e1zis strat\u00e9gi\u00e1i k\u00f6z\u00e9 tartoznak a k\u00f6nnyen navig\u00e1lhat\u00f3 weboldalak, a v\u00e1s\u00e1rl\u00f3i elv\u00e1r\u00e1sok t\u00falteljes\u00edt\u00e9se, a h\u0171s\u00e9gprogramok \u00e9s aj\u00e1nl\u00e1si programok, valamint a kedvezm\u00e9nyek biztos\u00edt\u00e1sa.<\/p>\n\n\n\n

A szakaszok, noha k\u00fcl\u00f6nb\u00f6znek, \u00e9rdemes megfigyelni, hogy minden pontban az \u00fcgyf\u00e9l\u00e9lm\u00e9ny z\u00f6kken\u0151mentess\u00e9ge \u00e9s min\u0151s\u00e9ge a kulcs a v\u00e1s\u00e1rl\u00f3k sz\u00edv\u00e9hez.<\/p>\n\n\n\n

Milyen eszk\u00f6z\u00f6kkel, metrik\u00e1kkal<\/a> tudjuk m\u00e9rni az \u00e1ltalunk biztos\u00edtott \u00fcgyf\u00e9l\u00fat sikeress\u00e9g\u00e9t?<\/h2>\n\n\n\n

A legfontosabb m\u00e9r\u0151sz\u00e1mok nyomon k\u00f6vet\u00e9se:<\/p>\n\n\n\n

Az \u00fcgyf\u00e9lutak optimaliz\u00e1l\u00e1s\u00e1nak siker\u00e9t olyan relev\u00e1ns m\u00e9r\u0151sz\u00e1mok seg\u00edts\u00e9g\u00e9vel m\u00e9rhetj\u00fck, mint az \u00fcgyf\u00e9l-el\u00e9gedetts\u00e9gi eredm\u00e9nyek, konverzi\u00f3s ar\u00e1nyok, ism\u00e9tl\u0151d\u0151 v\u00e1s\u00e1rl\u00e1si ar\u00e1nyok \u00e9s az \u00fcgyf\u00e9lmegtart\u00e1s.<\/p>\n\n\n\n

Analitikai eszk\u00f6z\u00f6k:<\/h3>\n\n\n\n

Az \u00fcgyfelek viselked\u00e9s\u00e9nek \u00e9s interakci\u00f3it analitikai eszk\u00f6z\u00f6k seg\u00edts\u00e9g\u00e9vel k\u00f6vethetj\u00fck nyomon a k\u00fcl\u00f6nb\u00f6z\u0151 \u00e9rintkez\u00e9si pontokon. Ilyen elemz\u0151 eszk\u00f6z\u00f6k k\u00f6z\u00e9 tartoznak a webanalitikai eszk\u00f6z\u00f6k, mint a Google Analytics<\/a>, az olyan \u00fcgyf\u00e9l-visszajelz\u0151 eszk\u00f6z\u00f6k, mint a SurveyMonkey<\/a>, a heatmap-eszk\u00f6z\u00f6k, mint a Crazy Egg<\/a> vagy a HotJar, a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia elemz\u0151 eszk\u00f6z\u00f6k, mint a Sprout Social<\/a> \u00e9s a CRM, azaz az \u00fcgyf\u00e9lkapcsolat-kezel\u0151 szoftverek.  Ezek az adatok \u00e9rt\u00e9kes inform\u00e1ci\u00f3k, melyeket a folyamatos, relev\u00e1ns fejleszt\u00e9sek bevezet\u00e9s\u00e9hez \u00e9s sikeres, hossz\u00fa t\u00e1von is hasznos d\u00f6nt\u00e9shozatalokhoz tudunk felhaszn\u00e1lni.<\/p>\n\n\n\n

Iterat\u00edv megk\u00f6zel\u00edt\u00e9s:<\/h3>\n\n\n\n

Az \u00fcgyf\u00e9lutak felt\u00e9rk\u00e9pez\u00e9se egy v\u00e9get nem \u00e9r\u0151 folyamat, amelynek a v\u00e1ltoz\u00f3 \u00fcgyf\u00e9lig\u00e9nyekkel \u00e9s piaci trendekkel egy\u00fctt kell fejl\u0151dn\u00fcnk. Ennek \u00e9rdek\u00e9ben elengedhetetlen az \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9p rendszeres friss\u00edt\u00e9se \u00e9s fel\u00fclvizsg\u00e1lata, hogy m\u00e1rk\u00e1nk naprak\u00e9sz, relev\u00e1ns \u00e9s hat\u00e9kony maradhasson.<\/p>\n\n\n\n

\u00d6sszefoglal\u00f3:<\/h2>\n\n\n\n

Az \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s teh\u00e1t egy folyamatos, \u00fajra \u00e9s \u00fajra meg\u00fajul\u00f3 folyamat, amelynek figyelembe kell vennie az egyfolyt\u00e1ban v\u00e1ltoz\u00f3 \u00fcgyf\u00e9lig\u00e9nyeket \u00e9s az aktu\u00e1lis piaci trendeket. \u00c9pp ez\u00e9rt kritikus fontoss\u00e1g\u00fa a t\u00e9rk\u00e9p\u00fcnk rendszeres \u00fajra rajzol\u00e1sa. Azok a v\u00e1llalatok, akik elk\u00f6telezettek az \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s ir\u00e1nt, hossz\u00fa t\u00e1von sikeres \u00e9s \u00fcgyf\u00e9lcentrikus strat\u00e9gi\u00e1kat alak\u00edthatnak ki, amelyek kiv\u00e1l\u00f3 \u00fcgyf\u00e9l\u00e9lm\u00e9nyt \u00e9s h\u0171s\u00e9get eredm\u00e9nyeznek. Ezek pedig k\u00e9ts\u00e9gk\u00edv\u00fcl a versenyk\u00e9pess\u00e9g \u00e9s a n\u00f6veked\u00e9s alapk\u00f6v\u00e9t k\u00e9pezik.<\/p>\n","protected":false},"excerpt":{"rendered":"

Napjaink kompetit\u00edv vil\u00e1g\u00e1ban elengedhetetlen, hogy v\u00e1llalatunk \u00e1tfog\u00f3an vizsg\u00e1lja a teljes \u00fcgyf\u00e9lutat, hiszen a z\u00f6kken\u0151mentes \u00fcgyf\u00e9l\u00e9lm\u00e9ny siker\u00fcnk kulcsfontoss\u00e1g\u00fa \u00f6sszetev\u0151je. Nemr\u00e9giben k\u00e9sz\u00fclt elemz\u00e9sek szerint a teljes \u00fcgyf\u00e9l\u00e9lm\u00e9ny \u2013 azaz a m\u00e1rk\u00e1val val\u00f3 tal\u00e1lkoz\u00e1sok l\u00e1ncolata – jelent\u0151sebb, mint b\u00e1rmely egyedi \u00e9rintkez\u00e9si pont. Cikk\u00fcnk folytat\u00e1s\u00e1ban b\u0151vebben is olvashatsz az \u00fcgyf\u00e9l\u00fat felt\u00e9rk\u00e9pez\u00e9s\u00e9r\u0151l \u00e9s annak \u00fczleti jelent\u0151s\u00e9g\u00e9r\u0151l. Bejegyz\u00e9s\u00fcnkben a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny […]<\/p>\n","protected":false},"author":2,"featured_media":4363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,11],"tags":[],"yoast_head":"\nCustomer journey mapping, azaz \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s - Rocketing<\/title>\n<meta name=\"description\" content=\"Te tudod, hogy mi az a customer journey mapping, azaz az \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s? Ismerkedj meg az \u00fcgyf\u00e9l\u00fat szakaszaival \u00e9s marketing technik\u00e1kkal\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketing.hu\/customer-journey-mapping\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer journey mapping, azaz \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s - Rocketing\" \/>\n<meta property=\"og:description\" content=\"Te tudod, hogy mi az a customer journey mapping, azaz az \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s? Ismerkedj meg az \u00fcgyf\u00e9l\u00fat szakaszaival \u00e9s marketing technik\u00e1kkal\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rocketing.hu\/customer-journey-mapping\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocketing Online Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-02T11:58:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-02T11:58:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rocketing.hu\/wp-content\/uploads\/2023\/08\/customer-life-journey-rocketing-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"843\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Szab\u00f3 Niki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Szab\u00f3 Niki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketing.hu\/customer-journey-mapping\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketing.hu\/customer-journey-mapping\/\"},\"author\":{\"name\":\"Szab\u00f3 Niki\",\"@id\":\"https:\/\/rocketing.hu\/#\/schema\/person\/bad0cd3afe77391729d3f0470251a7bb\"},\"headline\":\"Customer journey mapping, azaz \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s\",\"datePublished\":\"2023-08-02T11:58:15+00:00\",\"dateModified\":\"2023-08-02T11:58:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rocketing.hu\/customer-journey-mapping\/\"},\"wordCount\":1124,\"publisher\":{\"@id\":\"https:\/\/rocketing.hu\/#organization\"},\"articleSection\":[\"Marketing tan\u00e1csok\",\"Marketing trendek\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rocketing.hu\/customer-journey-mapping\/\",\"url\":\"https:\/\/rocketing.hu\/customer-journey-mapping\/\",\"name\":\"Customer journey mapping, azaz \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s - Rocketing\",\"isPartOf\":{\"@id\":\"https:\/\/rocketing.hu\/#website\"},\"datePublished\":\"2023-08-02T11:58:15+00:00\",\"dateModified\":\"2023-08-02T11:58:17+00:00\",\"description\":\"Te tudod, hogy mi az a customer journey mapping, azaz az \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s? Ismerkedj meg az \u00fcgyf\u00e9l\u00fat szakaszaival \u00e9s marketing technik\u00e1kkal\",\"breadcrumb\":{\"@id\":\"https:\/\/rocketing.hu\/customer-journey-mapping\/#breadcrumb\"},\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rocketing.hu\/customer-journey-mapping\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rocketing.hu\/customer-journey-mapping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rocketing.hu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer journey mapping, azaz \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rocketing.hu\/#website\",\"url\":\"https:\/\/rocketing.hu\/\",\"name\":\"Rocketing Online Marketing\",\"description\":\"Rocketing - Marketing\u00fcgyn\u00f6ks\u00e9g\",\"publisher\":{\"@id\":\"https:\/\/rocketing.hu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rocketing.hu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"hu\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rocketing.hu\/#organization\",\"name\":\"Rocketing\",\"url\":\"https:\/\/rocketing.hu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\/\/rocketing.hu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rocketing.hu\/wp-content\/uploads\/2018\/11\/Rocketing_logo.png\",\"contentUrl\":\"https:\/\/rocketing.hu\/wp-content\/uploads\/2018\/11\/Rocketing_logo.png\",\"width\":960,\"height\":960,\"caption\":\"Rocketing\"},\"image\":{\"@id\":\"https:\/\/rocketing.hu\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/rocketing.hu\/#\/schema\/person\/bad0cd3afe77391729d3f0470251a7bb\",\"name\":\"Szab\u00f3 Niki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\/\/rocketing.hu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d575f01388fa3e3fe95d5e01c3862bdc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d575f01388fa3e3fe95d5e01c3862bdc?s=96&d=mm&r=g\",\"caption\":\"Szab\u00f3 Niki\"},\"description\":\"4 \u00e9ves online marketing tapasztalattal rendelkez\u0151 specialista, akinek a szenved\u00e9lye a social media, e-mail marketing automatiz\u00e1ci\u00f3 \u00e9s a tartalommenedzsment.\",\"sameAs\":[\"https:\/\/www.rocketing.hu\"],\"url\":\"https:\/\/rocketing.hu\/author\/niki\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer journey mapping, azaz \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s - Rocketing","description":"Te tudod, hogy mi az a customer journey mapping, azaz az \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s? Ismerkedj meg az \u00fcgyf\u00e9l\u00fat szakaszaival \u00e9s marketing technik\u00e1kkal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rocketing.hu\/customer-journey-mapping\/","og_locale":"hu_HU","og_type":"article","og_title":"Customer journey mapping, azaz \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s - Rocketing","og_description":"Te tudod, hogy mi az a customer journey mapping, azaz az \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s? Ismerkedj meg az \u00fcgyf\u00e9l\u00fat szakaszaival \u00e9s marketing technik\u00e1kkal","og_url":"https:\/\/rocketing.hu\/customer-journey-mapping\/","og_site_name":"Rocketing Online Marketing","article_published_time":"2023-08-02T11:58:15+00:00","article_modified_time":"2023-08-02T11:58:17+00:00","og_image":[{"width":1500,"height":843,"url":"https:\/\/rocketing.hu\/wp-content\/uploads\/2023\/08\/customer-life-journey-rocketing-1.png","type":"image\/png"}],"author":"Szab\u00f3 Niki","twitter_card":"summary_large_image","twitter_misc":{"Szerz\u0151:":"Szab\u00f3 Niki","Becs\u00fclt olvas\u00e1si id\u0151":"4 perc"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rocketing.hu\/customer-journey-mapping\/#article","isPartOf":{"@id":"https:\/\/rocketing.hu\/customer-journey-mapping\/"},"author":{"name":"Szab\u00f3 Niki","@id":"https:\/\/rocketing.hu\/#\/schema\/person\/bad0cd3afe77391729d3f0470251a7bb"},"headline":"Customer journey mapping, azaz \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s","datePublished":"2023-08-02T11:58:15+00:00","dateModified":"2023-08-02T11:58:17+00:00","mainEntityOfPage":{"@id":"https:\/\/rocketing.hu\/customer-journey-mapping\/"},"wordCount":1124,"publisher":{"@id":"https:\/\/rocketing.hu\/#organization"},"articleSection":["Marketing tan\u00e1csok","Marketing trendek"],"inLanguage":"hu"},{"@type":"WebPage","@id":"https:\/\/rocketing.hu\/customer-journey-mapping\/","url":"https:\/\/rocketing.hu\/customer-journey-mapping\/","name":"Customer journey mapping, azaz \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s - Rocketing","isPartOf":{"@id":"https:\/\/rocketing.hu\/#website"},"datePublished":"2023-08-02T11:58:15+00:00","dateModified":"2023-08-02T11:58:17+00:00","description":"Te tudod, hogy mi az a customer journey mapping, azaz az \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s? Ismerkedj meg az \u00fcgyf\u00e9l\u00fat szakaszaival \u00e9s marketing technik\u00e1kkal","breadcrumb":{"@id":"https:\/\/rocketing.hu\/customer-journey-mapping\/#breadcrumb"},"inLanguage":"hu","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rocketing.hu\/customer-journey-mapping\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rocketing.hu\/customer-journey-mapping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rocketing.hu\/"},{"@type":"ListItem","position":2,"name":"Customer journey mapping, azaz \u00fcgyf\u00e9l\u00fat-t\u00e9rk\u00e9pez\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/rocketing.hu\/#website","url":"https:\/\/rocketing.hu\/","name":"Rocketing Online Marketing","description":"Rocketing - Marketing\u00fcgyn\u00f6ks\u00e9g","publisher":{"@id":"https:\/\/rocketing.hu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rocketing.hu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"hu"},{"@type":"Organization","@id":"https:\/\/rocketing.hu\/#organization","name":"Rocketing","url":"https:\/\/rocketing.hu\/","logo":{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/rocketing.hu\/#\/schema\/logo\/image\/","url":"https:\/\/rocketing.hu\/wp-content\/uploads\/2018\/11\/Rocketing_logo.png","contentUrl":"https:\/\/rocketing.hu\/wp-content\/uploads\/2018\/11\/Rocketing_logo.png","width":960,"height":960,"caption":"Rocketing"},"image":{"@id":"https:\/\/rocketing.hu\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/rocketing.hu\/#\/schema\/person\/bad0cd3afe77391729d3f0470251a7bb","name":"Szab\u00f3 Niki","image":{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/rocketing.hu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d575f01388fa3e3fe95d5e01c3862bdc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d575f01388fa3e3fe95d5e01c3862bdc?s=96&d=mm&r=g","caption":"Szab\u00f3 Niki"},"description":"4 \u00e9ves online marketing tapasztalattal rendelkez\u0151 specialista, akinek a szenved\u00e9lye a social media, e-mail marketing automatiz\u00e1ci\u00f3 \u00e9s a tartalommenedzsment.","sameAs":["https:\/\/www.rocketing.hu"],"url":"https:\/\/rocketing.hu\/author\/niki\/"}]}},"_links":{"self":[{"href":"https:\/\/rocketing.hu\/wp-json\/wp\/v2\/posts\/4362"}],"collection":[{"href":"https:\/\/rocketing.hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rocketing.hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rocketing.hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rocketing.hu\/wp-json\/wp\/v2\/comments?post=4362"}],"version-history":[{"count":1,"href":"https:\/\/rocketing.hu\/wp-json\/wp\/v2\/posts\/4362\/revisions"}],"predecessor-version":[{"id":4364,"href":"https:\/\/rocketing.hu\/wp-json\/wp\/v2\/posts\/4362\/revisions\/4364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rocketing.hu\/wp-json\/wp\/v2\/media\/4363"}],"wp:attachment":[{"href":"https:\/\/rocketing.hu\/wp-json\/wp\/v2\/media?parent=4362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rocketing.hu\/wp-json\/wp\/v2\/categories?post=4362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rocketing.hu\/wp-json\/wp\/v2\/tags?post=4362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}